I lead the strategy and execution of Attentive’s website with a focus on enhancing user experience, driving conversion optimization, and creating personalized customer journeys.

As Website Optimization Manager at Zapier, my goal is to improve the conversion rates of Zapier's marketing website, playing a critical role in driving the company’s growth and success by creating and optimizing a website that effectively communicates the value of using Zapier. My day to day looks like diving into user behavior, discovering areas for optimization, managing an experimentation roadmap, and running A/B tests to increase website engagement and conversion rates. I love creating landing pages that attract, engage and convert potential customers by collaborating with design, content, data, and engineering teams to ensure a great UX that aligns with our brand guidelines.

Responsible for managing West Monroe’s firmwide digital marketing strategy and growing the brand through innovative brand awareness and lead generation campaigns. Develop and execute digital campaign strategies for social media, employee advocacy, display, SEO, and SEM channels. Lead the firm's website development redesign and enhancement projects and manage multiple external digital agency partnerships.

Responsible for developing, maintaining and consistently communicating a compelling digital marketing strategy that reinforces brand to achieve business goals. Defined and drove the global marketing strategy across all digital channels including email, social media, referral, search and display advertising that generated inbound traffic, leads, and revenue through eCommerce and local sales offices.

Directed overall digital & traditional marketing efforts for a subset of products to grow market share and maintain partnerships with key stakeholders.

Managed business management tasks and contract pricing for large customer programs to drive strategic initiatives and maintain profitability.

Led the global sourcing, material procurement and inventory management of over $30M in products from a multitude of domestic and international vendors. Fostered relationships with top manufacturers and sourced material for best pricing, availability and quality.