Working with senior leaders, C-suite executives, PE Investors, and Boards at Retail, Consumer Products, and eCommerce brands ranging from scaling start-ups to F50 corporations on:-Customer loyalty & retention-Lifecycle marketing & CRM-Customer segmentation & targeting (including advanced techniques, in partnership with data scientists)-Customer Experience (CX) (customer journey mapping, NPS, CSAT, customer care, etc.)-Marketing Technology (MarTech) strategy & organizational enablement-Digital personalization (in partnership with data scientists)-Ecommerce strategy (DTC and marketplace)-Customer analytics (from 1st party data such as Survey, POS, Loyalty, and CDP sources)-Business analytics (from 3rd party data such as BI, FP&A and Nielsen/IRI/SPINS sources)-Consumer & shopper insights (qualitative and quantitative)-Brand strategy-CPG sales & GTM strategy-Long-Range Planning / Annual Operating Planning / Strategic Planning-Board of Director and Investor materials

Fair Trade USA is a pioneering Fair Trade certifier, building an innovative model of responsible business, conscious consumerism, and shared value to eliminate poverty and enable sustainable development for farmers, workers, their families, and communities around the world.

Developed and teach the course BUS297 Create Customers for Life: How to Understand, Measure, and Drive Loyalty.Course topics include:-Loyalty economics (LTV, retention, churn)-Customer journeys-Lifecycle marketing-Customer experience-Measurement (NPS, CSAT, etc.)-Creating loyalty in digital products & experiences / digital personalization-Loyalty programs-Loyalty for membership/subscription models.

Recruited into a new role leading all loyalty & retention marketing for the $1B skincare company.-Led the R+F Preferred Customer Membership program, including program design, customer analytics, subscription experience, UX, marketing, and customer care policy-Built a CRM & Lifecycle Marketing capability. Designed, A/B tested, and launched new lifecycle marketing campaigns including Welcome Series, cross-sell, lapsed customer re-engagement, and winback-Led the Salesforce Marketing Cloud launch, enabling R+F’s first behaviorally-triggered marketing campaigns-Tested and optimized the organization's first engagement and retention-focused paid media-Owned the Medallia NPS program, providing a feedback loop for the organization to drive LTV-Led E-Mail Marketing, including extensive testing & learning to optimize business performance-Collaborated with private equity operating partners on strategic growth initiatives

Served in a newly designed role, reporting to the CEO, with the goal of elevating the Peet's omni-channel experience and driving loyalty, engagement and lifetime value among coffee lovers.-Launched and ran the Peetnik Rewards Loyalty Program-Led website & mobile app innovation, including a front-end redesign of Peets.com across UX/UI, creative, subscription experience, and SEO-Designed the mobile order ahead program-Drove social media and e-mail marketing-Grew the Stored Value Card business-Led Customer Analytics & Insights-Managed the Customer Care Team, improving accountabilitty and performance management

-Led Marketing for Peet's 240+ Coffeeshops, including Food & Beverage innovation, Visual Merchandising, Seasonal Campaigns, Category Management, and Pricing & Promotions-Spearheaded Integrated Marketing Strategy, Planning & Execution (in store, website, social, email, print, etc.)

-Chief of Staff to Chief Marketing & Merchandising Officer-Led post-merger integration of the multi-billion dollar Safeway and Albertsons Own Brands portfolio, exceeding EBITDA synergy targets and expanding consumer-favorite brands like Lucerne and O Organics into over 1,000 Albertsons locations-Built board, investor, company and industry presentations-Led a new Strategic Planning process for the Marketing, Merchandising and Pharmacy teams

-Led Brand Portfolio Strategy for the multi-billion dollar Own Brands Portfolio, including brands like O Organics, Lucerne, Safeway Select, and Open Nature-Managed the Integrated Marketing Calendar-Led brand & customer analytics, including Nielsen staff and training-Chief of Staff to the SVP, Own Brands

-Managed $1B+ Lucerne Dairy Brand across 20 dairy categories (fluid dairy, eggs, cheese, ice cream, etc.), including day-to-day P&L, new item innovation, and annual operating planning

-Led shopper insights for all key customer accounts, including Walmart, Target, Safeway, and Kroger.-Spearheaded quantitative and qualitative studies (ethnographies, surveys, consumer decision trees, retail labs, etc.) to build category, shopper, and retailer insights to support business and customer growth initiatives and improve the center-store shopping experience.