* Created highly effective print materials including magazine ads, posters, brochures * Developed all corporate trade show materials including booth graphics for local & international events * Designed Marketing’s educational/training materials and industry-leading technical product brochures, product launch materials, detailed interactive presentations, and direct mailers * Managed engagement with outside ad and web agencies, publications, and print shops * Maintained and updated corporate website using Mura CMS * Created promotional eblasts using HTML, CSS * Accomplished all projects within budget and met tight deadlines

* Plan, develop, and manage activities and projects that support Candela’s digital & social media marketing services. * Plan, develop, and execute online multi-channel demand generation marketing programs, utilizing Salesforce CRM and other automated marketing applications such as Marketo. * Collaborate with Product Marketing to develop engaging content strategies to support digital demand generation across channels. * Collaborate with partners, contractors, and agencies to improve web performance and SEO. * Direct solutions to functional and technical problems on digital platforms. Evaluate and supervise Programmers/Agencies and provide leadership in developing and maintaining all Candela’s digital marketing platforms. * Provide strategic direction for software selection, integrated digital-based platforms, online advertising programs for demand generation to drive business results. * Build, update, maintain, and improves Candela websites, including web infrastructure, localization, micro sites, digital content and design. Show less

* Designed web UI and frameworks, icons, online banner ads, html email and landing page templates * Designed print materials such as advertisements, brochures, posters, trade show graphics, banner stands * Created packaging design and product labels * Created powerpoint presentation templates for brand marketing purposes and product launch * Edited and exported movies for training purposes * Designed and developed digital assets, forms, email and landing page templates, lead generation programs within Marketo

* Designed and implemented classical marketing projects for print and web, including trade show booth graphics, packaging design, product labels, customized sales pitch landing pages, newsletters, brochures and banner ads * Designed and developed forms, email and landing page templates, campaigns and lead generation programs within Marketo * Developed, maintained and updated corporate website and micro-websites within Drupal * Implemented localization for corporate websites within Drupal and Cold Fusion frameworks * Improved web site user interface and functions to increase web traffic * Managed Google Analytics accounts for SEO, SEM, and Ad words * Designed online marketing materials such as eblasts, web banner ads, landing pages * Managed contractors, including software engineers and web developers for web projects to meet tight deadlines and budgets

* Create highly immersive and engaging visual designs from concept to implementation across all channels * Design, execute, and lead ongoing creative services projects to support marketing and sales departments such as brochures, newsletters, magazine ads, tradeshow booth graphics, infographics, signage, and more * Design, develop and manage digital assets, forms, emails, landing pages, cohesive automated marketing programs and campaigns within Marketo, including A/B testing prior to process marketing automation * Collaborate and partner with UI/UX designers, agencies to design and develop mobile first web frameworks, iPad applications to ensure brand identity consistency and to simplify cross-product user experiences * Lead web design and development projects; collaborate and manage agencies/software engineers/web programmers to design, develop, maintain, localize, and update corporate website, brand micro-websites, e-commerce website within Drupal platform * Manage and maintain Google Tag Manager, Google Analytics and all social media accounts