Lindsay Smith Email & Phone Number

New York, United States

New York City Metropolitan Area

New York City Metropolitan Area

Dallas/Fort Worth Area

• Worked closely with the Creative Director and CEO to project manage and design the brand’s packaging redesign (launch forthcoming) by collaborating with a team of strategists to identify market opportunities, analyze industry trends and assess consumer habits. • Tackled large-scale projects working hand-in-hand with the Creative Director, VP of Retail and CEO to define and design big brand moments such as Nordstrom Anniversary packaging, holiday sets and brick & mortar launch strategies.• Worked closely with the team photographer, stylist, copywriter and creative director to provide art direction, create mood boards and bring brainstorm concepts to reality. • Designed the look, layout and feel of a brand new digital company-wide campaign called #BeautyBioBoss profiling men and women making waves in their respective industries.• Increased BeautyBio’s email conversion rate by 31.1% through updated design

Dallas/Fort Worth Area

• Reported directly to Creative Director serving as her right-hand in a team of designers.• Designed marketing collateral, merchandising displays and training assets for in-store eventing, masterclasses, gifting and trainings.• Maintained brand’s current primary and secondary packaging in new product launches and organized versions for domestic and international retailers by working closely with Product Development and Operations team members.• Performed on-site press checks to verify art, color, styling and direction were up to brand standard and formed great working relationships with vendors.

Dallas, Texas

• Designed print and digital marketing creatives for the company’s various country club properties• Created online digital banners, trifolds, posters, emails, landing pages, logos and social media content

Dallas/Fort Worth Area

• Designed in-store signage, print and digital advertisements, press releases, social media content and web banners for the brand’s ecommerce presence and for retailer brick & mortar needs

Tampa/St. Petersburg, Florida Area

Aided with strategic event planning, sales development, budget planning, vendor selection, contract management, publicity and digital media coordination.

Bachelor Of Arts (B.A.), Graphic Design

Activities and Societies: Delta Delta DeltaGraphic Design

Graphic Design