* Diageo and Moet Hennessy * Represented Diageo and Moet Hennessy USA to all accounts and consumers in Maryland * Increased sales by driving distribution and implementing promotions and programs * Managed several modeling agencies simultaneously assuring all brand goals were achieved * Promoted consumer awareness by planning, executing, and evaluating events ranging in attendance from 25-3,500

* Diageo Portfolio and Moet Hennessy Portfolio * Manage the development, communication, implementation, tracking and evaluation of local and national brand programs designed to further the distribution and sales growth of the portfolio * Strategically develop unique local programs to increase brand excitement and consumer awareness * Consultant to on and off premise accounts focusing on consumer trends, higher profitability opportunities, and trade marketing * Created a new efficient process in support of on and off premise promotions cutting hours of labor

* Established relationships with local business partners to assist with growing value of the franchise * generating in stadium and outside stadium sales- ticket, billboards, media, advertising. * Coordinated promotions, special events, on-field promotions, all activity between innings and appearances with players and mascot.

Launched Diageo Sponsorships & Events Function, created processes and managed the US East region covering 24 markets Collaborate with brand teams and cross functional teams to identity commercial opportunities and create solutions to maximize impact with the consumers and trade partners Manage agencies simultaneously to design strategic plans against Diageo standards and brand strategy, educated on brand strategy, execution, sponsorship deals and negotiations Created, executed and measured test and learn ecommerce program that evolved into a company initiative across the portfolio of brands Show less

*  Managed Breakthru Beverage DE and successful in delivering $29M in dNSV and target market goals *  Planned territorial sales activities, managed forecasts and budgets aligning them with Diageo’s short and long-term strategy *  Managed and evaluated performance goals, phasing-depletions, distribution, visibility, and innovation

* Inherited interim role as Executive Director and Office Manager for a brief period during full staff transition * Created and implemented the collegiate Internship program for the Chamber of Commerce * Served as the Chamber Intern-working directly with Executive Director and Office Manager. * Served on various committees including Ship DOIT, Annual Banquet, and Annual Golf tournament. * Designed and Implemented the Shippensburg High School Intern Program.