We are investor-partners of choice for ambitious founders building brand legends, helping them make people’s lives healthier, happier, and more fulfilling, while minimising their impact on the environment. This is our purpose.We are a team of brand-builders who love growing brands into valuable and disruptive leaders that thrive well beyond our partnership. Having been founded by brand people, we are still to this day a mix of founders, brand strategists, investors and operators.Our team are experts in three areas – brand, digital and people & culture – that reflect the needs of fast-growing brands, helping founders navigate their growth challenges and fast-shifting changes in consumer behaviour.Our investments include Bloom & Wild, Flat Iron, Monica Vinader, Neom Organics, Wattbike, Wild Nutrition, Omlet, Mindful Chef, Orlebar Brown, Boden, Mous, The Rug Company, Propercorn, Bruce's Doggy Day Care, Forthglade, Barking Heads, Bottlegreen, Loungers, Be At One, Turtle Bay, Las Iguanas and Maximuscle amongst many others.I currently sit on the Boards of Neom Organics, Wild Nutrition and The Thinking Traveller