Creating, Managing and Optimizing PPC campaigns to deliver best possible ROI for B2Band B2C Marketing Worked on some high-volume, ecommerce platform to drive traffic and leads for thecompany Devise and optimize digital marketing campaigns across ad platforms such as Google,Facebook etc. Ability to analyze, show competitive keyword ranking on search engines like Google,Yahoo and Bing Drive organic traffic for the website with basic Knowledge of Keyword Research,Keyword Placement, Keyword Proximity, Keyword prominence etc. Show less

Performing daily account management of pay per click accounts on Google Maintenance and monitoring of keyword bids, daily and monthly budget caps,impression share, quality score and other important account metrics. Generating weekly and monthly reporting for all major metrics of paid searchcampaigns: goals, tracking, revenue tracking, and many more. Creating and maintaining custom reports and dashboards, and pointing out key areas ofimportance to optimize the campaigns constantly Keep pace with search engine and PPC industry trends and developments Leveraging data to analyze and optimize programs. Show less

Manage and implement the digital marketing strategy for the company that aligns withthe overall business strategy End-to-End execution of digital campaigns including idea creation, campaign designingand impact assessment including handling of marketing spends independently Placing of relevant content on a regular basis to drive traffic and generate interestamong the target audience Strategizing and managing the Google Adword campaigns to attain the highest ROI interms of high conversion rate Track the performance of the digital campaigns, monitor cost per lead & other keycampaign metrics and analyze campaigns, web metric trends and provide fast, accuratereports to improve and/or add functionality in order to gain the best ROI Show less

* Leading the Outreach Digital Marketing Team * Strategizing the content marketing strategy as per the buyer persona and disseminating the same through potential digital channels * Planning & executing digital marketing campaigns across Google/Social Media/Website * Design, build and maintain social media presence across all digital channels * Drive lead gen for Ashoka University programs on online platforms * Measure and report performance of various digital marketing campaigns; and assesseffectiveness against goals * Identify trends, and optimize performance based on insights * Collaborate with internal teams to achieve business objectives * Manage Data Analytics, performance dashboards, KRA’s for the team Show less