Lauren Siegert

Lauren Siegert Email and Phone Number

Digital Marketing Senior Analyst | Lead Generation, Go-To-Market Strategy, Growth Marketing @ SullivanCotter

Lauren Siegert's Contact Details

Lauren Siegert personal email

n/a

Lauren Siegert phone numbers

Lauren Siegert's Current Company Details

sullivancotter.com

Sullivancotter

Digital Marketing Senior Analyst | Lead Generation, Go-To-Market Strategy, Growth Marketing
Website:
sullivancotter.com
Employees:
228

Lauren Siegert Work Experience Details

  • sullivancotter.com
    Digital Marketing Senior Analyst
    Sullivancotter Apr 2022 - Present
    Strategically develops and implements targeted marketing initiatives, engaging B2B clients and driving the promotion of SaaS solutions within the healthcare and consulting sector.Led the development and implementation of data-driven content strategiesExpertly crafts and measures the effectiveness of lead-generating social media campaigns, ensuring seamless outcomes throughout the sales process
  • sullivancotter.com
    Marketing Manager, E-Commerce And Digital
    Two Roots Brewing Co. Nov 2021 - Feb 2022
    San Diego, California, United States
    Guided and executed product marketing initiatives on direct-to-consumer (D2C) platforms, specializing in optimizing e-commerce, email, and social media channels.Pioneered digital strategies to drive growth, enhance engagement, and achieve conversions.Collaborated with cross-functional teams to execute successful go-to-market plans, leading to increased market readiness and sales revenue.
  • sullivancotter.com
    Content Marketing Development Manager
    Lee Enterprises Apr 2015 - Oct 2021
    Orchestrated comprehensive content and communication strategies on a company-wide scale, driving increased traffic, expanding audiences, and boosting engagement across more than 85 properties nationwide. Spearheaded the management of digital product rollouts, collaborating directly with vendors from concept to execution. Proficiently handled all aspects of social media management, launching impactful paid social campaigns for click traffic, brand awareness, and lead generation. Took charge of training and educating teams on social media tools and SEO practices.Demonstrated success in revenue generation through effective affiliate relationships, performance marketing initiatives, and lead generation strategies. Crafted compelling web content and promotions, overseeing syndication and content management on enterprise-level systems. Managed a team of freelance writers to curate content for blogs, niche websites, email, and social media platforms. Specialized in various content types, including product-driven content for traffic generation, home service-driven content for lead generation, viral content for heightened engagement, and targeted blog entries to cultivate audiences and drive organic traffic.Created engaging web content and promotions. Managed syndication and content management on enterprise content management systems. Oversaw a team of freelance writers to develop content for blogs, niche websites, email and social media. Specialties include product-driven content to drive traffic, home service-driven content to drive leads, viral content to drive engagement, and targeted blog entries to grow audiences and drive organic traffic.
  • sullivancotter.com
    Digital Advertising Director
    The Southern Illinoisan Oct 2014 - Apr 2015
    Led a team of advertising professionals in a digital agency setting to develop print and digital sales and marketing campaigns for local and national clients. Participated in community outreach and business networking groups. Strongly focused on B2B work and new account acquisition.Extensive work creating paid social media advertising campaigns on YouTube, Facebook and Instagram. Experience with targeting audiences, A/B testing, dynamic ads and segmentation. Monitored performance, campaign success and optimized spend, interpreting results from Google Analytics and Hubspot.
  • sullivancotter.com
    Online Director
    The Southern Illinoisan Jul 2008 - Oct 2014
    Led all digital projects and online marketing efforts. Developed marketing and promotion plans using social media. Responsible for the maintenance the newspaper’s website, all associated microsites, mobile technologies, and other interactive media.Led a new website launch, migration to a new digital advertising platform, and works with a variety of 3rd party applications and platforms.Managed social media strategy, training digital staffs on 'best practices' and understanding analytics.Developed marketing and promotional plans utilitizing social media to gain web site traffic, grow e-mail lists, and increase brand-awareness.Managed all IT operations.
  • sullivancotter.com
    Multimedia Specialist
    Siu Instructional Support Services Jan 2005 - May 2008
    Developed various multimedia and web content types for students and instructors at Southern Illinois University Carbondale. Researched and implemented many digital services (including web pages and social media presences) at the university level. Managed projects in a team environment from conception through development, planning, and scheduling. Developed and maintained web support documentation for Blackboard educational content management software, serving nearly 20,000 university faculty members and students. Provided end-user support and developed training for HTML, CSS, and various applications including the Adobe Creative Suite and Microsoft Office.
  • sullivancotter.com
    Web Developer
    Siu Information Technology Jun 2003 - Dec 2004
    Developed and maintained websites for various departments on campus. Researched web standards, as well as current trends and issues in information technology, internet technology, e-commerce, and e-learning

Lauren Siegert Education Details

  • sullivancotter.com
    Southern Illinois University, Carbondale
    Mass Communication & Media Arts
  • sullivancotter.com
    Southern Illinois University, Carbondale
    Information Systems Technologies

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What company does Lauren Siegert work for?

Lauren Siegert works for Sullivancotter

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What schools did Lauren Siegert attend?

Lauren Siegert attended Southern Illinois University, Carbondale, and Southern Illinois University, Carbondale .

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Lauren Siegert has skills like Social Media, Online Marketing, Social Media Marketing, Advertising, Seo, Web Development, Online Advertising, Digital Media, Marketing, Email Marketing, Newspapers, Content Management, Graphic Design, Wordpress, Facebook, Css, E Commerce, Web Content, Mobile Devices, Web Design, Journalism, Social Networking, Online Community Management, Creative Services, Team Leadership, Digital Strategy, Pizza, Mobile Technology, Html 5, Information Architecture, Technical Training, Staff Training, Css3, Mysql, Web Analytics, Digital Project Management, and Lead Generation.

Who are Lauren Siegert's colleagues?

Lauren Siegert's colleagues are James Ferguson, James Roth, Vincent Winner, Dave Hesselink, Robert Doyle, and Tim Ou. and Katlyn Borges.

Who are the industry peers of Lauren Siegert at other companies?

Lauren Siegert's peers at other companies are Whitney Baum, Amy Cross, Charlie Morgan, Megan O'neill, Keri Antas, and Melissa Curtis. and Aditi Vora. Lauren Siegert's peers at other companies are Whitney Baum, Amy Cross, Charlie Morgan, Megan O'neill, Keri Antas, and Melissa Curtis. and Aditi Vora.