Laura Mchugh

Laura Mchugh Email and Phone Number

Global Content Segment Strategist @ Lenovo
peking, beijing, china

Laura Mchugh's Contact Details

Laura Mchugh's Current Company Details

lenovo.com

Lenovo

Global Content Segment Strategist
peking, beijing, china
Website:
lenovo.com
Employees:
38044
Industry:
Computer Hardware
Nonprofit digital marketer with experience in social media strategy, email marketing, front-end web development, video production, and blogging.

Laura Mchugh Work Experience

  • lenovo.com
    Communications Assistant
    World Security Institute Aug 08 - Feb 09 · 6 mos
    * Communications: Tracking media hits for World Security Institute affiliates * Email management: Compiling bi-weekly and bi-monthly (2,000+ recipients) e-newsletters * Design: Editing and layout for Defense Monitor, Arab Insight (from translation) and Washington Profile * Copy editing: America's Defense Meltdown, a military anthology published by Center for Defense Information * Selected as The Anna Janney DeArmond Intern for hard work and dedication
  • lenovo.com
    English Language Assistant And Private Tutor
    Volksschule Roseggergasse Jan 07 - May 07 · 4 mos
    English language assistant for upper elementary school students -) Private tutor for Austrian high school students
  • lenovo.com
    Research Assistant Genocide Intervention Project
    The College Of Wooster Sep 06 - Dec 06 · 3 mos
    Wooster, Ohio, United States
    Conducted research to supplement Political Science Department Chair’s study on genocide intervention
  • lenovo.com
    Staff Writer
    Wooster Weekly News Aug 05 - Oct 06 · 1 yr 2 mos
    Covered local elections, sports, and crime for weekly paper (circulation 15,000+)
  • lenovo.com
    Line Producer
    Azimuth Media Oct 08 - Nov 09 · 1 yr 1 mo
    Washington, District Of Columbia, United States
    Developed 29 episodes of foreign affairs talk show on PBS -) Edited episodes for broadcast using Final Cut Pro -) Wrote/edited scripts, pre-interviewed guests, and handled logistics Foreign Exchange was produced by Azimuth Media, a nonprofit production company. My work for Azimuth also included drafting grant proposals and researching new sources of funding; assisting with footage acquisition and inventory Additional opportunities with Azimuth: - (8/09)Produced branding video for Refugees International available here http://www.youtube.com/watch?v=mhvzLYJN9bg - (5/09)Produced a webcast about the F-22 Fighter Jet controversy for Strauss Military Reform Project available here http://www.youtube.com/watch?v=Ow3FDlnCwuw. The video was selected as "Website of the Weekend" by Counterpunch.org -(12/08)Member of team that produced media for launch of Global Zero. Here I was responsible for finding footage of world leaders condemning the proliferation of nuclear weapons and b-roll historical footage. This involved dealing with the UN, IAEA, Dept. of Energy and CTBTO.
  • lenovo.com
    Global Content Segment Strategist
    Lenovo Mar 21 - Present · 4 yrs 1 mo
    Beijing, China
    Content strategy lead for Education segment on the eCommerce division of the world's #1 PC manufacturer.Drove impactful marketing campaigns that resulted in $4.5M total revenue participation and 328K total worldwide visits, with 58% first-time visits, 93% of revenue participation from first-time buyers in FY23.Developed internal education playbook to guide all global teams on customer research and insights, strategy, guidance, assets, value proposition, and overall eCommerce go-to-market strategy to engage Gen Z students.Managed content partnerships with high-profile thought leaders and brands such as Monica Burns, Ed. ClassTechTips and CBS' Mission Unstoppable.Won a People's Voice Webby for Technical Achievement for Expedition Palau (a synchronized virtual scuba dive) with The Hydrous Virtual Dive Team.Developed several original videos series including 17-part video series that answered customer questions and promoted Lenovo's esports initiatives. Show less
  • lenovo.com
    Teaching Apprentice
    The College Of Wooster Aug 06 - Dec 06 · 4 mos
    Wooster, Ohio, United States
    Department of Philosophy Teaching Apprentice for first-year students -) Mentoring, helping with project management and editing student work
  • lenovo.com
    Writer And Editor And Assistant To Director Of Public Information
    The College Of Wooster Aug 05 - Jul 08 · 2 yrs 11 mos
    Wooster, Ohio, United States
    Developed press releases, student profiles, and features for the campus communications office, alumni magazine, and The College of Wooster website
  • lenovo.com
    Education Marketing, Communications, And Engagement Manager
    National Geographic Apr 18 - Jun 20 · 2 yrs 2 mos
    Washington, District Of Columbia, United States
  • lenovo.com
    Events And Digital Media Coordinator
    Mathematical Association Of America Oct 13 - Aug 15 · 1 yr 10 mos
    Washington, District Of Columbia, United States
    * Develop and manage MAA brand voice on social media platforms (Facebook, Twitter, Google+, YouTube, LinkedIn) * Developed partnership between MAA and Google to share video content between MAA members and K-12 classes * Increased Google+ folliowing from 500 to 150,000 in seven months. * Produce MAA’s Curriculum Inspirations by James Tanton ongoing video series (170+ videos) * Increased revenue of MAA Carriage House (private event space) by 15% over one year * MAA Carriage House awarded "Best Venue to Meet with Fewer than 100 People" by Unique Venues in 2014 * Manage logistics for MAA national conferences * MAA photographer for events and publicity; graphic designer for publicity and print materials
  • lenovo.com
    Marketing Coordinator
    Mathematical Association Of America Nov 12 - Oct 13 · 11 mos
    Washington, District Of Columbia, United States
    * Manage entire MAA social media presence, incl. daily posts & campaigns for 10 accounts * Develop MAA’s Curriculum Inspirations by James Tanton video series (35 * videos) * MAA website redesign team * Official MAA Photographer for events and marketing (2,000 * images) * Tracking and reporting community building efforts and social media marketing results
  • lenovo.com
    Editorial Assistant
    Mathematical Association Of America Oct 09 - Nov 12 · 3 yrs 1 mo
    Washington, District Of Columbia, United States
    * Developed MAA’s entire social media presence; advised MAA departments on using social (http://www.maa.org/aboutmaa/social.html) * Increased MAA Twitter follower rate from >100 to 10,300 * Increased Facebook fans from >200 to 8,900 * Built and managed content for MAA blogs, driving 500,000 visits * Wrote and edited press releases, daily “Math News” articles, and web content * Created videos and podcasts for MAA events and products * Official MAA Photographer
  • lenovo.com
    Digital Marketing Manager
    Exponent Philanthropy Sep 15 - Jan 18 · 2 yrs 4 mos
    Washington, District Of Columbia, United States
    * Email marketing lead: Developed email marketing strategies and created content for member, corporate partner, and new audience email communications (12,000+ contacts) * Website management: Project lead for website redesign and CMS migration from Sitefinity to WordPress; Project lead for microsite campaign development * Salesforce: Supported transfer of membership database to Salesforce and new email marketing platform * Successfully completed Front-End Web Design course with General Assembly during this time

Laura Mchugh Education

Other Similar Profiles

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.

Frequently Asked Questions about Laura Mchugh

What company does Laura Mchugh work for?

Laura Mchugh works for Lenovo

What is Laura Mchugh's role in his/her workplace?

Laura Mchugh's role in his/her workplace is Global Content Segment Strategist.

Which industry does Laura Mchugh work in currently?

Laura Mchugh works in the industry Computer Hardware.

What is Laura Mchugh's email address?

Laura Mchugh's email address is la****@****opy.org

What is Laura Mchugh's direct phone number?

Laura Mchugh's direct phone number is +120238*****

What are some of Laura Mchugh's interests?

Laura Mchugh has interest in Social Media, Social Media. Foreign Policy, Foreign Policy. Crimes Against Humanity, Crimes Against Humanity. Event Photography, Event Photography. Video Editing, Video Editing. Education, Education. Publishing, Publishing. Photography, Photography. Science And Technology, Science And Technology. Genocide, Genocide. American Defense Policy, American Defense Policy. New Media, New Media. Marketing, Marketing. Editing, Editing. Journalism, Journalism. See Less, See Less. See 4, See 4. International Affairs, International Affairs. and Arts And Culture.

Who are Laura Mchugh's colleagues?

Laura Mchugh's colleagues are Arvind R, Sofie Pacco, Dandara Aires, Edam Jung, David Reiner, and Ukas Lee. and Deguo Liu.

Who are the industry peers of Laura Mchugh at other companies?

Laura Mchugh's peers at other companies are Pernilla Nilsson, Bogdan Popovici, Kirsten Stanley, Fernando Frias, Berlin Lu, and Nynke Fitzpatrick. and Darla Stowell. Laura Mchugh's peers at other companies are Pernilla Nilsson, Bogdan Popovici, Kirsten Stanley, Fernando Frias, Berlin Lu, and Nynke Fitzpatrick. and Darla Stowell.