Speciality Sales Associate for the Flooring Product Division. This included direct sales to multi-family home builders, coordinating supply and installation, lead generation and ongoing customer follow-up.

* Company no longer in business) * Achieved CDN $1,260,000 sales in seventeen months promoting products and services by territory management. * Worked closely with architects, designers, engineers and contractors to promote products and increase market penetration. * Repeat business and referrals from reputed Builders like Bosa and Millennium Developments

Managed loans, with responsibility for ten applications per month in production, plus full responsibility for all learning and development Built a large client base by successfully implementing relationship based selling strategies. Developed new business from leads and shared best successful practices and product knowledge, sales strategy and training.

* Developed Expertise in all areas of residential financing, including secured loans, RRSP loans, PLC and investment products. * Coached and trained new, existing staff of 21 at 9 locations * Planned successful marketing and advertising strategies targeting and developing new accounts, bringing more business and greater support * Expanded customer base through a variety of effective sales techniques * Delivered convincing oral sales presentations to upper management of major companies * Effectively coordinated the hiring of new PBRs and monitored their performance * Conducted presentations, seminars for business development. * CIBC's National Achiever's Award Winner

I worked with clients to meet their financial needs during the purchasing and refinancing process. By networking with clients, Realtors, builders and developers I was able to build a successful business within Mortgage Alliance.

Responsible for managing external brokers relationships, underwriting staff and clients during the mortgage application and fulfillment process. Responsibilities also included managing document inflow and keeping updated records of achieved organizational targets. I developed business relationships with brokers and Business Development Managers by following successful practices and by becoming an expert in our product offering, sales strategy and communication.