Led projects in Europe, Middle East and Turkey in Telecoms, FMCG, retail sectors in pricing, regulations, market entry strategy, channel and distribution management, marketing and organizational restructuring functions. Leading the McKinsey Global Institute productivity study for Turkish telecoms sector. Restructuring pricing plan, regulatory strategy, channel approach for a leading fixline teleco operator. Creating the 5 year vision and roadmap of one of the Emirates in U.A.E. Pricing strategy of world's leading shipping company in Denmark.

Responsibilities include marketing activities for operators, consultative sales, joint innovation projects with operators, strategy planning and budgeting for the region. Sales, marketing and delivery of software business unit products for 14 countries the region.

Various roles at Vodafone and VodafoneNet including enterprise marketing director, chief commercial officer and strategy & business development director. Led enterprise marketing, mobile marketing and 3rd party VAS services where enterprise segment revenues doubled in 8 quarters. Managing a marketing budget of ~100 million TL, including acquisition, retention channel initiatives, ATL&BTL advertising. Launching İşortağım sub-brand and many first in market initiatives like shareld value bundles. Introducing mobile advertising portfolio and managed 3rd party VAS business. Led all sales and marketing functions of Vodafone.Net, fixed subsidiary of Vodafone Turkey.

Responsible for all marketing related functions including products, propositions, pricing, churn management, go to market, marcom and for residential, SME and corporate segments. Established direct sales channel, leveraging online advertising, SEM and lead generation, which exceeded conventional dealer sales. Relaunched web site as online sales channel, launched self-care mobile app focusing on simplicity. Monthly sales increased 4 times after joining TurkNet, customer base tripled. Led the IPTV and fiber to the home projects including product, content, proposition & go to market.

Developing business, establishing trust-based relationships & managing projects in South East Asia with a focus in TMT. Worked with operators in Malaysia, Indonesia, Asia Pacific and South East Asia in customer experience, digitization, market entry, new product launch strategy and top line growth.