I am the technical and operations lead in the data science practice at Known, ensuring we stay on the cutting edge of predictive modeling, big data, and advanced analytics. We bring to bear advanced methods, new models, and thought leadership to develop data-based strategies for our clients in media, technology, and beyond. We help clients innovate in the areas of television ad targeting, digital micro-targeting, messaging optimization, brand affinity modeling, customer segmentation, and pricing optimization.Known is a modern marketing company, engineered for the business of today. Built on a foundation of two decades of groundbreaking data science and market research capabilities, which power our acclaimed strategy and creative teams, our clients include some of the biggest and most innovative brands in the world. We are setting a new standard by delivering our clients the advanced, end-to-end solutions they need, in the most efficient, effective and transparent ways.