* To lead and guiding sales team. * Identify trends and customer needs, building a short/medium/long-term sales pipeline in accordance with targets * Develop strategies and positions by analyzing new venture integration. * Planning, setting sales goals, analyzing data on past performance, and projecting future performance * Responsible for identifying new partners/customers, and maintaining good relationship with Business Partners (BPs) such as Distributors, retail supermarket. * Design and implementation of marketing strategies (promotion & new products), and delegate tasks that achieve strategic goals. * Compile market intelligence such as competitors’ pricing, new product launch and competing activities as well as information on new players * Preparing annual budget plans and execute, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.

* Manage existing customers. * Secure new sales/project from existing account to increase the sales volume * Secure new business from market. * Manage the cost and budget for customer. * Manage operation issues. * Propose new commercial planning for customer. * Securing project and execution of new projects. (PETRONAS, BASF-PETRONAS, SOUTHERN GROUP)

* Manage corporate sales * Secure new business opportunity in market for our products. * Planning agenda and arrangement for upcoming events and road shows * Recruitment , products training and supervise sales promoters deployed at various outlet and corporate functions * Collate statistics for reporting purposes. * Analyzing and study report for stock and sales to carry out suitable event and promotion.

* Develop new business market via different channel. * List in premium products to developer, architect and government's department. * Follow up of project sales cycle from RFQ (Request for Quotation), initial point of contact, presentations, demonstration, proposal, quotations and turning the potential into company sales revenue. * Assist subordinate in Sales. * Analysts market info. * Achieve sales target set by management. * Penetrate new products into market. * Accessing customer's credibility. * Any other ad-hoc project.

* Distributor Management * Manage distributor includes to ensure the stock level in distributors side is sufficient. The bad stock return is done properly and checked. * Their sales is met to the target that has been set * Control my exclusive salesmen in distributor to ensure their sales target is met. * Planning promotion and marketing activities for the outlet. * To ensure distributor payment is on time * Develop new account to increase distribution point.