Responsible for full website reviews and recommendations for optimizations, re-design, functionality updates, and other overall improvements. Main client was a manufacturer of handbags, leather goods, and accessories. Deliverables:● Dive deeper into existing customer base and overall target market● Project managed building sites from inception on eCommerce platforms Shopify, Big Commerce, Lemonstand● UI/UX – Entire site wide audit on all devices to review, simplify and improve the customer experience● Audit current site and develop plan to improve and optimize mobile experience ● Integrate front end with back end using API● Test, document and improve the shopping cart checkout process● Leverage Google Analytics and other software programs to review, report on and improve site load times, performance, traffic and conversions● Audit current social media marketing and develop a strategic plan for growth ● Project managed all projects related to eCommerce and Digital content

Responsible for redesign of company’s current website, eCommerce Marketplace accounts, and identify bottlenecks in their current fulfillment processes. • Website: Conducted site audit and developed redesign proposal with a focus on UX for easier navigation and better customer experience. Led creative development of layout redesign for Home page, Category pages, and Product pages. Vetted, hired and managed a design partner agency, QA’ed the results and approved the updates. Optimized category structure. Final results included an enhanced mobile experience that fully addressed previous customer feedback.• Marketplaces: Streamlined 3rd party market place sales (Amazon, Wayfair, Walmart), competitive market review resulting in product line update to maintain competitive edge. Directed sponsored ads, ran sales and studied the data to determine campaign success. Developed relationships with vendor account contacts.• Fulfillment: Ran full audit of fulfillment process, identified bottlenecks and made recommendations on improvements for efficiency and cost. Led teams in the implementation of changes based on findings.

Responsible for building a team to execute the day to day operations of our eCommerce site, and to oversee and verify the expansion of our web platform and product catalog on an ongoing basis. The eCommerce department saw 50% sales growth each year during this tenure. We also saw year to year growth in website traffic and sales conversions and a decrease in page load times and abandoned shopping carts. Improvement in mobile design, faster page load times and higher conversion rates was another area we created huge gains in.Team Responsibilities:● Elicit requirements for eCommerce platform customizations.Manage implementation and maintenance of website content.● Develop a daily testing routine for all customer-facing site functionality.● Conduct QA on new content and functionality for final approval and sign-off before going live.● Study site load times and performance.● Educate creative team on mobile-first design concept.● Research competitive matrix from a technical perspective.● Suggest implementation of emerging technologies to improve customer experience.● Work closely with all other company departments in the process of managing site content.● Train eCommerce staff on all administrative interfaces and tools.● Troubleshoot and triage site and admin bug reports.● Implement advanced visuals and interactions to achieve an elevated design concept.○ Examples include: embedded video, parallax scrolling, and interactive animation.● Oversight of process to review customer-facing product data and images for accuracy and completeness.PROJECT: Ruby on Rails Re-Platforming Dec 2014 – March 2016Oversaw the requirements elicitation and testing (QA/UAT) of storefront and admin components for a new Ruby on Rails eCommerce platform. The team’s original responsibilities remained in effect during the development of the new platform. At times, the project demanded our team to manage two different websites simultaneously.See Projects for more information.

POSITION: IT Project Manager July 2012– March 2013Hired to project manage various projects for IT department. Led team meetings, wrote project plans, and managed milestones to deliver projects on time and to spec.PROJECT: General eCommerce SiteWhen I joined Century 21, the eCommerce site implemented a flash-sale concept. Customers could only browse products after logging into their account (or registering for a new one). Products were organized into timed events that lasted anywhere from three days to two weeks before dropping off the site.During my tenure as project manager, the largest project was to convert the flash-sale site into more of a standard eCommerce concept where customers could browse anonymously before committing to buy.I worked with all of the Century 21 departments: merchandising, copywriting, creative team, IT department for back-end integration and infrastructure, warehouse team, marketing, and finance — to complete the project. I acted as the point of contact for the eCommerce platform vendor who built the original site, and was also developing the redesign. I managed the QA of the new design and launched it on time. The success of this project resulted in my transfer to the eCommerce department, and subsequent promotion to Director of Web Production.

Hired as a consultant to help develop and run 3 different types of ecommerce website selling fashion accessories. Products include handbags, tote, hobos, clutches, wallets belts, sunglasses for women and men's belts, wallets and small leather goods. Responsibilities included all aspects of setting up and running ecommerce sites. 1. retail website selling fashion accessories.2. wholesale website selling off-price fashion accessories3. password protected website selling wholesale accessories

Owner of Mercury Web Services, a company which specializes in e-commerce websites, web design, and internet marketing including SEO and PPC advertising.I managed the development of many new web projects for customers and worked with my diverse technical staff to deliver the best solutions. We also maintained and marketed many of our clients sites. I spent many hours learning and understand how to effectively market websites using Search Engine Optimization (SEO), Pay Per Click advertising (PPC) and social media, in what at the time, was the infancy of these types of marketing.

Enterprise Sales Rep. providing technology solutions in mid to large sized companies including the financial industry.Identified customer needs, worked with our technical team to develop the right solution and presented it to the decision makers. Once deal was finalized I managed the delivery of hardware, software and implementation of the project.The projects included backup solutions, hardware redundancy, real time failover solutions, firewalls and client server solutions. Products and implementation services included Oracle (database), Veritas (backup), Checkpoint (Firewall), Sun (Servers), EMC (Storage), Compaq (Servers), Cisco (Routers and network) and others.

Account Rep- First person hired from Allied in the NY/NJ area. I was brought in to establish a business presence in the Metro area. I successfully spent 4 years building relationships with customers and vendors and architecting and delivering total solutions for companies to run there businesses on. I was right in the middle of the dot com explosion in NYC and worked with many new companies to architect a successful website solution and to build the back end of their mission critical networks. Put together a technology team to architect a hardware, software, and implementation solution. Presented the solution to the customer and successfully closed the deal. Oversaw and Project Managed the implementation and knowledge transfer and built a customer relationship to facilitate additional business. Was very successful in all tasks and responsibilities, including training and mentoring many new employees in the district. The success in the district led to company expansion, including opening a large office in NYC. I was very successful establishing relationships with numerous hardware and software vendors as well as building long term relationships with C level management of customers. Products and services I had expertise in and sold included HP Openview (network monitoring), Veritas (Backup), Oracle (Database), Legato (Backup), Cisco (Routers and network), Sun (Servers), HP (Servers), EMC (Storage) and others.