- Targeting a B2B SaaS audience, created email marketing campaigns in Marketo from strategy to execution; monitored conversions, open rates, and other KPIs; facilitated A/B testing for subject lines, design, and other variables- Developed content for landing pages, social media, blog posts, and other channels, applying seven years’ experience in the global supply chain industry to explain complex concepts concisely and tell an engaging story to our prospects - Served on an account-based marketing and sales strategy team targeted at the life sciences industry; developed persona-specific messaging, campaigns, and event materials- Managed a team of two Marketing Coordinators, reviewing all programs, tasks, and projects, including all written promotional copy and campaigns; trained all new marketing team members and acted as mentor to several coordinators- As Events Team lead, directed Amber Road’s event strategy, overseeing the planning, logistics, budget, messaging, and communication surrounding 50+ conferences a year. Frequently arranged large receptions to facilitate networking and connect with customers- Spearheaded the planning and promotion for eVOLVE, Amber Road’s user conference; created branding and messaging; collaborated across product and customer teams to develop a compelling agenda and ignite customer registration, engagement, and experience; generated over $3.2 million in customer pipeline- Facilitated and executed sponsored programs with industry publications, partners, analyst groups, and associations, such as Gartner and ARC Advisory Group, including the development of reports and white papers- Coordinated monthly webinar series for Global Trade Academy to foster thought leadership; developed abstract and promotional materials; strategized on webinar topic calendar- Drove the implementation of Cvent, an event management tool, to maximize Global Trade Academy’s training efforts - Wrote, managed, and promoted corporate press releases

As a Marketing Specialist, I managed Amber Road's involvement in over 50 industry events a year, wrote and edited marketing content, assisted with press coverage, spurred lead generation via webinars and email campaigns, and promoted our solutions over a variety of social media channels.

As a Marketing Coordinator, my primary responsibilities included lead generation, event logistics, press management, email campaigns, and social media.

Design and create a weekly sports feature called Gameday; collaborate with Sports section editors regarding content and layout

Design pages of a daily newspaper using Adobe InDesign, PhotoShop and Illustrator; collaborate with other editors to work creatively within a tight deadline; manage a team of several staff members

Feature Charlottesville attractions to promote the city's tourism industry; maintain strong relationships with local businesses; manage social media and other outreach

Assist in developing and maintaining relationships with medical professionals and their marketing needs; collaborate with other members of the Marketing team to create webinars and other products

Researched and compiled reports on current affairs in Latin America.