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Digital Marketing Manager, SeoSherwin-Williams Sep 2020 - PresentCleveland, Oh, Us -
Seo ManagerRazorfish Oct 2018 - Sep 2020New York, Ny, UsAs a member of the SEO team at Razorfish I worked to deliver keyword research, content recommendations, and competitive analyses to help my clients to help improve their visibility in organic search. To perform my day to day work I used industry tools such as Brightedge, Google Keyword Planner, SEM Rush, Google Developer tools, SEORadar, and Google Search Console. Some of the wonderful brands that I got to work on are Church and Dwight (Arm & Hammer, Nair, First Response, Batiste, Orajel), Cooper Tires (Mastercraft Tires, Roadmaster Tires), and Whirlpool (KitchenAid, Affresh, and Swash).
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Content & Global Marketing Specialist, Direct To CustomerVitamix Jun 2018 - Oct 2018Olmsted Falls, Oh, UsAs a member of the Direct to Customer team at Vitamix, my contributions to the team are focused around the content on our websites and project managing the creation and execution of content across our many channels. I find myself wearing many hats day in and day out. I work closely with my team, the creative team and culinary team to help facilitate content creation. By bringing these teams together I am able to aid in bringing content and product campaigns to life, add helpful research content to convert potential customers, and articles that help may help a customer perfect their green smoothie across all of our nine global websites. The forms of content that I work most closely with are landing pages, articles, recipe pages, product pages, and site banners. I am not only responsible for project managing and pulling all of the assets together to create this on site experience, but to enter it into our content management system. A large part of these types of experiences though is the data that drives them. It is also my duty to set KPIs before an experience launches, pull the appropriate data to measure that experience, learn from it and decide if it is a winning experience, how to optimize it, or terminate it.In addition to content creation and content entry I am responsible for general site maintenance and site support.I enjoy the every day challenges and problem solving that comes with the ever-changing digital marketing space in a well-being obsessed world.
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Global Marketing Coordinator, Direct To CustomerVitamix Feb 2016 - Jun 2018Olmsted Falls, Oh, UsAs the coordinator for the Global Marketing team at Vitamix it was my responsibility to coordinate with many different people within the company here in Cleveland as well as international partners to add content to the sites. Many times content on the sites need to be different from website to website to support all of the global campaigns that we run, often times simultaneously, which require and immense amount of organization. It was ultimately my responsibility to ensure that content was live on the site for successful campaigns, product launches, or to revise any existing content.During my time in this role I learned a lot about HTML, project management, how to work within a complex content management system, and how to work interdepartmentally as well as with global partners.
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Account CoordinatorHmt Associates, Inc. Jul 2015 - Jan 2016Cleveland, Oh, UsAs a member of the Mondelez International team I helped to plan and execute shopper marketing programs for retailers across the United States. We work with a wide range of brands from Ritz, Oreo, Wheat Thins, and more.In order to execute a successful programs, I managed project timelines, reached out for legal approvals, and aided in creative development. HMT develops a wide range of assets for our clients from in-store signage, coupons of all shapes and sizes to social media posts.
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Agent AssistantMarcus & Millichap Apr 2014 - Aug 2014Calabasas, Ca, UsAs a member of the National Retail Group team, I assisted my team in the development of proposal packages that would in turn be presented to potential buyers and clients. In addition to proposal preparation I conducted research to create databases to help generate new business and analyze market trends in the retail realm of commercial real estate.One of my ongoing projects during my internship was a mass mailing that went out to 1,000 plus potential buyers and clients. It was my responsibility to manage the database and ensure that the mailings made it to the correct people and in a timely fashion.
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Director Of Human Resources At Artstreet CafeFlyer Enterprises Mar 2013 - Apr 2014Dayton, Ohio, UsServed as a manager at a division of Flyer Enterprises, one of the top ten student run businesses in the nation. As a manager at one of nine divisions I served on a team with five other managers. Our goal was to make ArtStreet Cafe a destination on campus. We achieved this by starting a renovation project to update and modernize the cafe.My main responsibilities as Director of Human Resources entailed maintaining semi-monthly payroll, disciplanry actions, incentives programs, employee empowerment, and professional development.
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Shop ManagerLakewood Country Club May 2009 - Aug 2013Westlake, Ohio, UsI was the face of the professional shop and the main person that members interacted with on a daily basis. I learned to manage a wide variety of clientele through face to face interaction and over the phone interaction.When dealing with merchandisers such as Titleist, Footjoy, Taylormade, Adidas, NIke, Under Armour, Peter Millar, Fairway and Greene, and JoFit. I was responsible for placing special orders, checking incoming shipments, and maintaing the displays of the merchandise.I also assisted the head professionals with tournament related programming, such as tee times, special contests, and overall tournament hospitality.
Kayla G. Waitrovich Education Details
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University Of DaytonMarketing And Leadership With An Emphases In Sales And Human Resources
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Westlake High School
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Start your free trialFrequently Asked Questions about Kayla G. Waitrovich
What company does Kayla G. Waitrovich work for?
Kayla G. Waitrovich works for Sherwin-Williams
What is Kayla G. Waitrovich's role in his/her workplace?
Kayla G. Waitrovich's role in his/her workplace is Digital Marketing Manager, Seo At Sherwin-Williams.
What is Kayla G. Waitrovich's email address?
Kayla G. Waitrovich's email address is kw****@****mix.com
What is Kayla G. Waitrovich's direct phone number?
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What schools did Kayla G. Waitrovich attend?
Kayla G. Waitrovich attended University Of Dayton, and Westlake High School .
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Kayla G. Waitrovich has interest in Cooking, Fashion, Traveling, Animals, Photography, Sports, and Animal Welfare.
What is Kayla G. Waitrovich's role in his/her workplace?
Kayla G. Waitrovich has skills like Social Media, Human Resources, Merchandising, Management, Event Planning, Time Management, Interpersonal Skill, Relationship Management, Marketing, Leadership, Powerpoint, Social Media Marketing, and Microsoft Excel.
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Kayla G. Waitrovich's colleagues are 方建良, Katie Falkiewicz, Owen Ginley, Marco Alzurutt, John Wilborn, and Zach Vice. and Nathan Hill.
Who are the industry peers of Kayla G. Waitrovich at other companies?
Kayla G. Waitrovich's peers at other companies are Kent Dockus, Megan Stoeckle, Rene Mccann, Clint Tucker, Danielle Kocurkovic, and Keith Mayer. and Josh Merold. Kayla G. Waitrovich's peers at other companies are Kent Dockus, Megan Stoeckle, Rene Mccann, Clint Tucker, Danielle Kocurkovic, and Keith Mayer. and Josh Merold.
