Advanced from hospital-level positions to corporate role to elevate brand and increase market share in increasingly competitive market. Provided strategic marketing and public relations leadership for health system, member hospitals, CKHS Healthplex, and Physician Network. Prior Roles at Crozer-Keystone Included: Director, Public Relations & Marketing—Delaware County Memorial Hospital, Drexel Hill, PA Public Relations Leader—Crozer, Chester Medical Center, Upland, PA

Produced :30 min public affairs show, news assignment editor

I share my knowledge of marketing and corporate communications strategies with students. For the past six years, I have introduced to my class a "not for profit" business that has a real marketing need. The client comes to the class and makes a business case for their organization's marketing need. My class works collaboratively to create a marketing campaign that will address that business need. Many of our clients have used the campaigns that my students have created and are extremely grateful for assistance that otherwise they might not be able to afford.

At Scullin Communications, Kathy works with her team to provide a fresh but experienced perspective for tackling communications challenges. The organization's marketing communications services range from strategy development and project management to crisis communications planning, public/media relations, special event planning, change communications, and more. Kathy takes pride in being a knowledgeable advisor, closely partnering with clients to develop critical messaging for a variety of audiences, including customers, employees, patients, physicians, and others. Together, we can create dynamic, ethical, and effective communications strategies that deliver unique solutions, improved constituent relations, and address your challenges.

Multi-hospital, suburban, non-profit teaching health system encompassing five hospitals, two foundations, three outpatient centers, and a sports club staffed by 1,000+ physicians and 6,000+ employees. Drove marketing strategy and served as sole organization spokesperson, managing $3.4M budget and leading 12 direct and five indirect reports. Played key role in increasing revenue across key product lines; established branding for orthopedic product line generating 40% increase in referrals within first three years. Increased web traffic 47% within six months and received national awards. Deployed physician network marketing campaign that generated 50% increase in referrals. Established system-wide physician relations program, grassroots government affairs program, and strategic partnerships with community stakeholders.

Geisinger is an integrated health services organization widely recognized for its innovative use of the electronic health record, and the development and implementation of innovative care models including ProvenHealth Navigator, an advanced medical home model, and ProvenCare program. The system serves more than 2.6 million residents throughout 44 counties in central and northeastern Pennsylvania.

Integrated health services organization serving 2.6M residents across 44 counties in Central and Northeastern PA. Recruited and promoted in under one year to transition system through significant organizational change including multiple mergers and acquisitions, while rebranding and enhancing organizations’ national image. Directed 65 team members and managed $12.9M budget. Revitalized brand and media relations; created website; crafted new purpose and value statements, and established social media and digital platform strategy. Reduced budget $1.2M while increasing national media relations placements 25% and garnering $2M in earned media positioning. Repositioned Geisinger as “most patient-centric health care system” in service area and ranked at top nationally. Announced and rebranded four major acquisitions of hospitals, health system, medical groups, medical school, and joint ventures. Elevated customer experience by executing innovative digital front-door strategy. Defined baseline customer experience as a foundation for future business decisions.