Q2 Winner of the BT BLOC - Learner Award

Cheetah Digital is an enterprise cross-channel marketing technology company that helps marketers manage their data for better decision-making, send messages to customers to increase revenue, and that provides professional services expertise to execute complex marketing plans at scale.

Responsible for leading internal communication and marketing efforts for high-priority, enterprise-wide enablement campaigns. Design comprehensive and detailed plans that strategically align with our training and outreach content.• Strategy development: Develop comprehensive communication and outreach strategies for IT products and services. Currently leading communication efforts for Information Security, Data Analytics, as well as Cloud strategy. Present project goals and communication plans to large audiences of executives and end-users.• Corporate communication: Develop content that is segmented by audience and delivered in a variety of mediums to maximize exposure and retention. Create email campaigns, digital signage, website materials, videos, mobile content and social media posts that are audience-centric and delivered enterprise-wide.• Cross-company collaboration: Collaborate with IT, program team and executive sponsors to develop compelling campaigns and targeted communication plans for projects. Work with teams from many different departments within a large company, often communicating a project from subject matter experts to end consumer.• Branding and creative: Collaborate with our branding and design staffs to produce work that aligns with the Boeing brand and internal culture. Develop branding and graphic strategies for small projects.• Operational communications: Respond quickly to communicate operational alerts, such as system maintenance or network emergencies, and communicate IT system changes to the larger Boeing employee group.

• Led communication efforts for the integration of the Salesforce and ExactTarget sales process, a large project that impacted the entire enterprise. Additionally, led communication efforts for the transition of Salesforce from Microsoft Outlook to Gmail as our primary email client using innovative change management strategies.• Trained and mastered the Salesforce Marketing Cloud email marketing tool, using metrics and data to adjust communications and targeted strategies as needed. Taught these skills to other team members and served as point of contact.• Used digital tools to strategically communicate across multiple channels, including email, Salesforce Chatter, websites, mobile devices, internal TV, and social media.• Built the IT brand and voice, developing a casual language for use in email and user guides from IT.

Responsibilities• Collaborate with the technology enablement team, program team and executive sponsors to develop a compelling campaign and targeted communication plan• Process technical information, complex business processes, and feedback to create elegant, relevant and user-friendly communications for internal audiences• Create communications for ongoing operational programs and events• Use digital tools to strategically communicate across multiple channels, including email, Salesforce Chatter, Web sites, mobile devices, internal TV, and more• Manage ongoing communication strategy and plan through the lifecycle of the project• Understand and leverage corporate communication and branding guidelines• Respond quickly to communicate operational alerts, such as system maintenance• Assist in the creation of killer executive content and marketing collateral for use at executive all hands and internal company events

Work with department management team to establish training and documentation strategy; Provide internal customers with needed information to improve their understanding and ease of use with various systems; Deliverables may include: instructional user guides, online help, presentations, in-person and web-based training; Create, manage and communicate the training schedule; Manage the design and development of training curriculum and related material; Proactively manage changes in scope of needs, identify potential crises, and devise contingency plans; Build, develop and grow any business relationships vital to the success of the department goals; Solicit feedback to measure effectiveness of training and documentation; Work closely with team to update training and documentation materials

English Teaching Assistant - Taught ESL for 30 hours/week in Passau, Germany

Edited and checked facts in articles before sent to printResearched and wrote small pieces for the magazine and website Contributed ideas through staff meetings and discussions

Goodwill ambassador as a Rotary Youth Exchange participant in Zurich Switzerland and surrounding communities.