Katherine Passerieu

Katherine Passerieu Email and Phone Number

Managing Partner At Passerieu Consulting @ Passerieu Consulting

Katherine Passerieu's Contact Details

Katherine Passerieu work email

Katherine Passerieu personal email

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Katherine Passerieu phone numbers

Katherine Passerieu's Current Company Details

Passerieu Consulting

Managing Partner At Passerieu Consulting

Katherine Passerieu Work Experience Details

  • Managing Partner
    Passerieu Consulting Feb 2010 - Present
    Passerieu Consulting provides research and strategy consultancy. Our motto is flexibility, depth, and above all absolute passion for our clients' needs and business. We combine rigorous market research, creativity and consultancy skills and we deliver cost-effective projects to clients. We specialise in strategic assessment, scenario planning, brand positioning, motivational research and needs segmentation. Our hands on approach include carrying out high profile expert interviews, desk research, focus groups and facilitating workshops.
  • Director
    Forward Thinking Inc Jan 2009 - Jan 2010
    Forward Thinking Inc. is a strategy consultancy. We cut through complexity and inspire clarity. With over 10 years experience of improving some of Europe’s best known corporates and with a talented team of strategy practitioners, we rapidly assess your current situation and engage your teams to build a shared vision.Our focus is on the prime contributors to corporate value: people, relationships and brand. We’ll unravel your company’s uniqueness and use this advantage to align your resources with razor-sharp precision to achieve your goals.I personally lead the research and insight team at forward thinking, specialising in brand positioning and scenario planning.
  • Director, Brand Strategy
    Gfk May 2004 - Dec 2008
    Brand Strategy Consultancy, working with clients on the optimisation of the positioning and the development of their Brand. The position involves designing and carrying out brand research projects, developing best practices and methodologies to meet clients' needs in this particular area.
  • Managing Director
    Censydiam 2001 - 2003
  • International Research Director
    Taylor Nelson Sofres 1990 - 2001
  • Research And Planning Director
    Ted Bates 1983 - 1989

Katherine Passerieu Education Details

  • Université Paris Sorbonne (Paris Iv)
    Sociology And Anthropology
  • Université De Franche-Comté
    English

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Frequently Asked Questions about Katherine Passerieu

What company does Katherine Passerieu work for?

Katherine Passerieu works for Passerieu Consulting

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Katherine Passerieu's role in his/her workplace is Managing Partner At Passerieu Consulting.

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What schools did Katherine Passerieu attend?

Katherine Passerieu attended Université Paris Sorbonne (Paris Iv), and Université De Franche-Comté .

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Katherine Passerieu has interest in Classical Music, Children, Opera, Science And Technology, Countryside, Keeping Fit, Singing In A Choir, and Health.

What is Katherine Passerieu's role in his/her workplace?

Katherine Passerieu has skills like Consumer Behavior, Qualitative Research, Marketing Research, Market Research, Focus Groups, Customer Insight, Fmcg, Brand Development, Marketing Strategy, Market Analysis, Ethnography, B2b, Advertising Research, Consumer Behaviour, Direct Marketing, Segmentation, Strategy, Integrated Marketing, Marketing Communications, Competitive Analysis, Competitive Intelligence, Quantitative Research, Strategic Thinking, Leadership, Primary Research, Advertising, Brand Equity, Brand Architecture, Positioning, Consumer Insight, Strategic Communications, Survey Design, Business Insights, Market Intelligence, Analytics, Questionnaire Design, Online Research, Online Moderation, Secondary Research, Seo, Content Marketing, and Search Engine Optimization.