Providing consulting services for brands: reputation management, communication strategies and promotional marketing campaigns. Harnessing Generative AI to get more done with fewer resources.Have elevated clients across multiple industries including hospitality, manufacturing and personal finance. Initiatives include brand identity development, website design and marcomms campaigns to generate qualified leads.

Led multimedia content creation strategy to promote professional services to a wide range of B2B stakeholders across multiple digital communication channels. Collaborated with business units, departments and offices to create and promote a unified employee ambassador program. Primary channels included media: traditional, trade and social; UI-focused website; employee communications.

Defined, protected and promoted the reputation of a 100+ year-old professional services firm known for award-winning architecture and engineering. Developed and implemented consistent branding and messaging across all stages of the user cycle, from incidental interaction to maintenance engagement as firm grew to 20+ offices, 11 practice groups and nine market sectors across the globe. Led a successful $1M+ rebrand that involved a new name, new look, new structure and new way of working that clarified Page's distinguishing value proposition as a firm of forward-thinking changemakers. Grew national recognition of the Page brand and promoted the firm's continuously enhanced industry rankings, culminating in Top Ten. Supported multiple acquisitions and new offices during a period of rapid growth.

Targeted relevant non-government stakeholders / audiences to increase awareness of company business objectives resulting in improved industry brand perception. Leveraged reputational opportunities to engage with foundations, environmental groups, academicians, etc. Tapped for special assignment in New Orleans to mitigate industry impact of Deepwater Horizon incident on Shell's credibility.

Strategic management role responsible for effective development and implementation of comprehensive marcomm programs and campaigns across the Retail and B2B businesses (i.e. Aviation, Marine). Increased brand share through effective implementation of comprehensive marcomm programs / campaigns through national partnerships and third-party agency teams.

Protected and enhanced Shell's reputation in the US with consideration for strategies in other countries where Shell operated. Translated complex concepts into storytelling narratives for non-technical audiences such as community leaders. Ensured product messaging and positioning created a consistent brand narrative for Shell in the US and worldwide.

Identified brand opportunities and potential operating or reputational risk through rigorous monitoring and analysis. Core member of multiple Shell crisis and issues teams, maintaining or achieving enhanced brand perception. Ensured cross-business practice compliance with Shell's brand and reputation standards .

Developed integrated internal communication plan that enhanced management-staff relations and focused on business objectives. Proficient in website management and content adaptation, leadership coaching for improved stakeholder messaging, and providing strategic communication counsel during reorganizations.