Working as Manager of Paid Social I lead campaign planning, strategizing and execution across the Canadian market for True Media. My years of experience has allowed me to understand the clients needs and translate that into an actionable, innovative and efficient plan. The flexibility of our Canadian team has allowed me to think outside of the box when strategizing and bring innovative firsts to clients such as AI chatbots, influencers and the adaptation of emerging platforms.

Working as the Senior Campaign Manager for Paid Social within the tourism vertical at IPG Mediabrands. Client's included Destination Canada, Tourism Alberta, Tourism PEI, Tourism Jamaica.

Paid Social

Digital Specialist for the Rogers Communications account. - Programmatic buying, planning and execution.

* Managed the social communities for Sears Canada including Facebook (480,000 fans), Twitter (46,000 followers) and YouTube platforms (over 5.8 million views).* Planed strategy and execution of social programs and developed content using insights-driven analytics to improve customer experience and engagement. Ensured brand tone, voice and integrity is reflected and managed on all digital platforms. * Developed, design and manage contests on Facebook with custom designed apps, optimized to grow fan acquisition, conversion on site and sign-ups to email newsletter database.* Managed community acquisition strategy with targeted Facebook sponsored stories.* Tracked conversion and revenue generation on social channels using Omniture reporting.* Worked closely with media and creative agencies to brief, execute and optimize social projects.* Measured and provided weekly reporting on growth based on engagement and acquisition strategies and post-mortem results for any project and events supported on social platforms.* Work closely with customer service to address any service issues posted online and manage any corporate issues with the public relations department to ensure a timely response.****Partnered with internal teams to help develop and track the #MyBrotherWorksAtSears campaign across digital channels which reached 1.4m views on Youtube. (https://youtu.be/1ZVJytPS74g)**** ***Developed, executed and tracked the first ever Sears Wishbook on Pinterest, helping to digitize a Canadian tradition, grow an emerging channel that showed direct ROI, and hit our target market. This was a holistc 360 marketing plan, utilizing our digital and traditional channels***

Developed and supported the Sears.ca mobile internet commerce program. Focused on mobile customer acquisition, building revenue-generating mobile initiatives and ensuring the best mobile experience for Sears Canada customers* Executed and strategized ongoing mobile internet program initiatives. Programs included SMS campaigns, text to win, proximity marketing, mobile applications, QR code campaigns. Worked closely with internal business teams and external business partners to define goals and directives for each program.* Worked on maintaining existing mobile programs as well as new mobile initiatives with focus on app downloads, customer acquisition and our offers section. * Conducted ongoing research and competitive analysis of industry trends, in Canada and internationally. Identified mobile successes and the latest technology developments to help Sears Canada prepare an ongoing mobile marketing strategy. * Provided updates regarding the mobile internet program. Prepared monthly reports and conducted analysis regarding program health. Developed and executed Key Performance Indicators (KPI) measurements

Purpose of the Job Drives execution of the online product content creation and enrichment process by partnering with internal and external business teams to help ensure a positive customer shopping experience through product information pages. Understanding that the key to online shopping is a positive customer experience, the Category Specialist, Content Operations will work to customize their categories to specific customer needs. The goal of the Category Specialist, Content Operations is to create high volumes of product data with accurate, rich content to Sears Canada’s web properties. Major Responsibilities * Execute the product content creation process by validating, and enriching item data information coming from the business teams, vendor or third party providers. Ensure high levels of data accuracy, relevance and richness. Be able to process a high volume of information from multiple sources while ensuring a constant level of quality execution. * Work with product vendors to coach them through the ecommerce product creation process. Provide suppliers with content creation direction and follow-up to ensure on-time execution. Be able to follow-up and provide feedback to external parties and ensure corrective action is taken. * Direct catalogue content reviews and drive product content standards for existing online items * Works with business teams to create private label brand launches * Troubleshoot and correct content concerns in order to eliminate risks to company from false claims, incorrect compliance and/or systems failures to ensure a positive customer experience at all times. * Works with the ecommerce and business teams to define areas of improvement and work to reduce organizational roadblocks in the on boarding process. * Performs other duties as required.

I ensure the smooth operation of scheduled sporting events throughout the City of Brampton, the cleanliness of parks and the overall satisfaction of residents and attendees. * Working in a team environment * Interacting with peoples’ from many cultures and lifestyles on a daily basis* Working under supervision and independently* Writing daily reports and responding to residents’ concerns in a timely manor* Supervised 20 staff

Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital. With passion and an unrelenting commitment to excellence, Bell Media entertains, informs and inspires Canadians. Bell Media owns 28 conventional stations, including CTV, Canada's #1 television network and lead broadcaster of the London 2012 Olympic Games, and owns and operates 30 specialty channels, including TSN, Canada's #1 specialty channel and RDS, Canada's #1 French-language specialty channel. Bell Media also owns 33 radio stations, dozens of websites including the Sympatico.ca portal, and Dome Productions Inc. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.* Monitored and prepared social media clippings reports, as well as traditional media reports*Coordinated social media communications via Twitter and Facebook using Hootsuite * Assisted in media monitoring during the BCE Inc. acquisition of CTVglobemedia in April 2011*Planned and executed social media strategies for the @JUNOSonCTV account*Crafted press releases and media reminders

Music Connect TO, Toronto, ON – XConnect brings together industry executives and influential consumers to promote and encourage those changes which provide a better entertainment experience for fans, and provide greater value to entertainers. By connecting industry executives with fans directly to share stories, concerns, and feedback we promote positive changes that enrich the music for everyone.Twitter Team, MusicConnectTO – Toronto, ON – October 2010As a part of the twitter team we monitored and posted relevant information leading up to the event. We engaged with followers on upcoming topics and questions for the night of the event. Our goal for the event was to become the number one trending topic in the GTA; #MCTO became the number one trending topic in Canada that night.* Monitored, posted, replied and set scheduled tweets for @XConnectTO using HootSuite.com* Engaged followers and kept tweets relevant* Monitored topics like #toronto, #music and #social media to gage target audiences* Linked tweets back to website, registration page and blog* #MCTO became the number one trending topic in Canada