* Defined global product line strategy of Automatic Tank Gauge, and led product rationalization and standardization of two legacy product lines in a period of 3 years * Championed cross-functional team in VOC process, conducted gap analysis, initialized product road map and developed market entry strategies to improve sales from $10 million to $20 million and 20% margin growth over 5 years’ time * Developed “state-of-art” retrofit product solutions of density measurement and re-gained competitive advantage in Asia Pacific and Central Eastern Europe market, resulting in $3 million incremental system sales with overall 40% margin improvement in 3 years’ time without a single warranty claim * Champion of the cross-functional project team and toll gate process, and controlled concurrent multiple-project and motivated team members to deliver projects on time and under budget * Maintained and monitored product line performance of margin, inventory level, product cost and warranty claims

* As owner of the assigned product lines, developed and drove the strategic direction of multiple product lines ($100M), 50% of Industrial Business Unit (IBU) * As the lead of multiple product lines during and after M&A, managed and defined pricing strategy to support the goals of revenue and profitability of Littelfuse corporate strategy * Identified customer needs, market gaps, and feature viability of product lines, with a global perspective