John has directed and/or photographed for Abercrombie and Fitch, Aeropostale, American Eagle Outfitters, Aerie, Clinique, Converse, Deichmann, Dial, DSW Shoe Warehouse, Garnier, Gilly Hicks, Henkel, Hollister Co., Juvenile Diabetes Research Foundation, Kmart, Lands' End, Lane Bryant, Madewell, Sony UK, Spanx, Swisse Vitamins, Tween Brands, Vince, Vente Privee, and XOXO.John has directed projects for Carrie Underwood, Justin Timberlake, Keith Urban, Nicole Kidman, One Direction, Simon Cowell and Tim Timbaland.His video for One Direction’s “What Makes You Beautiful” won two MTV video music awards in 2012. To date, he has photographed two album covers and two music videos for One Direction.His video for Keith Urban's “Cop Car” was a 2015 ACM nominee for video of the year. His video for Keith Urban's “Somewhere in my car” was a 2015 CMT nominee for male video of the year. His video for Keith Urban's “The Fighter” featuring Carrie Underwood in 2017 won a CMT award for "Collaborative video of the year." To date, John has shot and directed four music videos for Keith.John's short documentary about big wave surfer Maya Gabeira was picked up by the Honolulu Surf Film Festival and will be screening in 2017 in the women's shorts program.John’s documentary Beauty of the Fight has been accepted into twenty-nine film festivals around the world screening in nine different countries. Beauty of the Fight has been awarded best documentary at the Athens International Film + Video Festival and Best Cinematography at the Docufest Atlanta. John's third photography book is titled “Sicilia.” For six years, John documented the country where his grandparents called home before they crossed the ocean on the Holland American Line in 1960.In 2016, John completed a short film about two-time world champion boxer Ismael Laguna titled El Tigre. El Tigre was picked up for distribution by the Shorts International Limited company as part of a seven year deal.

Launched, led creative, and managed Abercrombie.com, abercrombiekids.com, Hollisterco.com, Gillyhicks.com and Ruehl.com. Developed a full service in-house content studio responsible for all creative online media—producing, casting, directing, shooting, editing, music, and photography. Managed a team of 17 creatives. Managed a $5 million annual creative budget.