• Organize yearly marketing strategies, goals, and timelines for 7 main product lines and over 15 product families to facilitate double-digital annual growth overall. This includes collaborative team efforts, team brainstorming, the planning of advertisements, setting ad-spends, working with vendors for optimized placements, prioritizing programs, overseeing collateral and graphic development, planning weekly emails to tens of thousands of opted-in contacts, and managing day-today activities that are required to meet sales goals.• Help manage over 40 international and 5 US distribution companies which included organizing regular distributor summits, product training, quarterly communications, and sales programs to facilitate double-digital annual growth amongst the distribution network. Spearheaded an effort to improve communication through monthly email newsletters to ensure each distributor is well-equipped for their own sales/marketing efforts.• Acquiring and maintaining multiple Marcomm technologies to improve measurement, management, and fulfilment of marketing goals and programs. This includes email marketing services (Pardot), video hosting services (Wistia), CRM systems (Salesforce), web behavior monitoring (CrazyEgg), form handlers (Wufoo), web analytics (Google Analytics), and a variety of others.• Overseeing Digital and Web Marketing efforts including SEO/SEM, Social Media advertising and follower growth, 3rd Party Email deployment, maintaining an internal email database, web banner deployment, and others.

Core projects included the development of a new genomic DNA isolation kit capable of isolating DNA from any sample. Took this product from initial development through to product launch and included development of protocols/instruction manuals, market analysis, application note creation, marketing data/collateral, product pricing, and technical support. I also authored a textbook chapter discussing the challenges of nucleic acid isolation from microbial, plant, and animal samples.

Worked on a scientific project in order to gather research for an undergraduate thesis. performed many microbiological and cellular laboratory protocols to try to purify proteins and characterize the activity level of the manganese oxidizing protein

Answered the phone, made spreadsheets, spoke to high ranking school officials, ordered supplies, prioritized workload, carried heavy boxes