Lead development of overarching marketing strategy and content planOversee seasonal marketing kick-offs and go-to-market planning, along with seasonal hindsights Lead team that develops and executes category marketing strategies and cross-functional briefsManage relationships with internal and external creative resources as well as marketing channel owners Collaborate with cross functional marketing agencys (creative/production, media, PR) to drive holistic marketing POV

Head of Category strategy for Cards & StationaryLead company Holiday strategy & campaign development, production and executionLead company wedding strategy & campaign development, production and execution

Lead a team responsible for: Kohl's seasonal marketing strategy developmentActive & Wellness initiative marketing strategySports Marketing strategyNew store format marketing strategy

A strategic partner to merchants, vendors and internal marketing channel partners, leading the development of holistic marketing campaigns to achieve growth in the active & wellness industry for Kohl's.

Plan and execute key marketing strategies to drive Beauty & Men's department and brand specific businesses. Evaluate efforts and provide recommendations for future initiatives. Act as primary marketing strategy and communication liaison from Category & Brand Marketing to entire Marketing and Merchant organizations. Lead Marketing relationship with over 25 national brand partners.Plan and manage all marketing-related financials for department including co-op plans for key brands. Manages direct reports, systems and projects to achieve goals.

Developed and executed strategic marketing plans to support Beauty Department and Candie’s brand business.Managed budgets and forecasts for key brand and departmental budgets. Evaluated strategic plan results and provided ROI to make recommendations for ongoing support. Worked as a primary contact to ensure process, execution and communication between Merchants, Project Management, Print Production, Ecomm, Finance, Direct Marketing, Digital Marketing, Broadcast, etc. is maintained throughout execution of key initiatives.

Held progressive positions during tenure at BVK.Acted as the primary client contact, strategic counsel, and team leader for healthcare, education and tourism accounts. Managed client budget and billings totaling more than $15 million in ad spend per year, including TV, radio, online (PPI, PPC and Display), print, direct mail, email and events/promotions.Developed, managed the execution and analyzed the results of strategic marketing communications plans and projects.Proactively identified and recommended strategies that increase client success and provide new business growth for the agency, as well as processes at the agency internally.Supervised fellow account executives and interns.