Helped grow GetintheLoop from six corporately managed Western Canadian markets into one of Canada’s fastest-growing franchise companies with 90+ franchises operating in 70+ markets.Built paid advertising program that drove ~75% of new user growth YOY with a consistent ~$3 average CPI across 70+ geographically distinct regional markets. Led digital advertising, retargeting, and drip email lead generation strategies and programs for new franchise sales. Developed digital, social, and traditional educational content and marketing programs that empowered franchisees to acquire and retain users and customers.

Led paid advertising program resulting in our highest single-year new user acquisition record.Organized event activation resulting in our highest single-day new user acquisition record.Revamped member email program resulting in significant performance increases and lower unsubscribe rates in just three months.

Jesse helped key clients successfully execute a variety of marketing and communications programs at Lucent Quay. He was responsible for developing and delivering several digital media, marketing, communications and customer service programs for a varied range of clients, from small private sector startups to large public sector organizations. Jesse also led the build out and program development of Lucent Quay's internal digital and social media solutions to offer a broader range of services for new and existing clients. His marketing foundation is based on forming connected client relationships to deliver high-quality, value-driven end products to their customers.Primary responsibilities include digital and social media program development and management; media monitoring; social media monitoring; reporting; client relations; client services; business development.

Jesse helps clients successfully execute social media, marketing and customer service programs. He is responsible for managing a variety of projects ranging from communications, media monitoring, and market research to social media strategy, digital media campaigns, and online consultation surveys. Jesse engages clients from small private sector start-ups to large public sector organizations. Primary responsibilities included account management; client relations; client services; event planning; event management; business development.

Brand(ark) creates digital media platforms that connect brands and consumers through interactive game play and unique branding opportunities, using fantasy sports as the engagement tool. The first platform is Golfradar, a customer engagement and activation tool based on PGA TOUR fantasy golf, creates brand loyalty and new customer acquisition for companies in the $75B golf industry. Jesse played a pivotal role in growing Brand(ark) from a paper concept to a successful technology startup. Joining the company during its early stages allowed Jesse to be a key decision maker in building the company and shaping its direction. His contributions to marketing, branding, content, communications and technical product development led to a successful product launch and stimulated steady user growth over two years. Primary responsibilities included strategy; brand development; product development; social media management, community management; digital content development; copywriting; email campaigns; user acquisition.

Provide freelance digital marketing consulting services to clients in the technology startup industry. Services include digital marketing strategy, social media program development and management, marketing and brand strategy, communications, event planning and management.

Jesse helped key clients successfully execute marketing and customer service programs. He was responsible for developing a variety of projects ranging from branding redesigns and event planning to web-based learning and online consultations. Jesse engaged clients from small private sector startups to large public sector organizations. Primary responsibilities included account management; client relations; client services; event planning; event management; business development.

Primary responsibilities included client relations and services; market research and analysis; event planning, management, and production; marketing collateral coordination, development, and production; supplier and sub-consultant sourcing and coordination.

Blair Shapera Custom Clothing is a high-end custom clothing retailer, using the world's finest fabrics to create perfectly fitted, immaculately tailored Made-To-Measure garments.Primary responsibilities included managing transition from direct sales approach to brick and mortar operation; creating personalized shopping experiences; delivering high-end customer service; building long-term customer retention; website development.

Sole operator of 15,000 sq. ft. warehouse, controlling all operations including logistics management, inventory systems, scheduling and planning, goods flow and facility improvements. Designed and implemented inventory control systems to handle material during Fido-Rogers merger. Redesigned inventory racking systems, doubling total suspended storage, creating a more functional and dynamic facility.

Various progressive roles in the logistics department, including shipping, receiving, deliveries, inventory control and goods flow management.