* Presented expert product knowledge and created guidelines for product presentation for national sales force of 200+ field reps. * Worked directly with customer sales force in the field to facilitate large contract conversions. * Negotiated contract programs with accounts to maximize product exposure in print and online to optimize and design the best product assortment by customer. * Developed relationships with key players to seek out incremental sales opportunities. * Researched and analyzed potential ROI for AMAX attendance at previously unattended industry trade shows. * Key presenter/personality “Zoe” in digital media product demos, wrote and starred in all recent product demo videos that appear on Youtube (Bostitch office, Black + Decker laminating, and PaperPro Channels), Vimeo, Amazon, twitter and Facebook. https://vimeo.com/user17939040/videos

* Trained clients (store reps to corporate level) on new and current devices and technologies resulting in the development of effective professional relationships. * Monitored and reported on key retail trends and information garnered from on-site activities, events, and visits to the field. * Managed the HTC brand and product line-up for NY/NJ/CT, with responsibility for over 300 retail and corporate locations. * Presented at local and national launch and training events, as well as hosted Manhattan area events. Represented HTC at CTIA industry trade show. * Reported feedback to Corporate on devices, software and features to facilitate immediate remediation of the issue. * Managed team of representatives and flex employees. * Performed formal instruction and in-field demonstrations to representatives with the aim of achieving effective marketing and sales techniques. * Held weekly conference calls to discuss best practices and compiled weekly trend and feedback reports to Corporate.

* Opened and maintained retail accounts in a corporate store and provided counsel and information to customers. Resolved customer issues and assisted with customer requests. * Assumed additional duties that were assigned based on superior product knowledge and customer satisfaction (i.e. Advocate for Sprint’s Green Steward and Total Equipment Protection Attachment Programs). * Secured Vendor Day initiatives at major institutions in Northern NJ. * Trained new staff members.

Cross-trained on campaigns for-profit and non-profit client brands. Managed a team of representatives and trained them on effective sales technique.

Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering agency with a holistic approach to branding, design, licensing and business development working with many of the leading brands in the global marketplace by offering a suite of services which connect the dots between vision, voice, product and experience. bsp's portfolio consists of brands spanning the consumer product, media, entertainment, retail and fashion industries.

Leading the global initiative in creating best in class dealership/retail/POS experience for premium car audio. Responsible for all OEM customer needs regarding POS, P2P, interactive and digital displays, in store signage, demo tool kits, experiential merchandising, consumer marketing tools and signage.