* Directed the integration of all online business systems (web site, Salesforce.com, social media) in order to support all departments * Improved accuracy and efficiency of invoicing customers by automating process with Salesforce.com customization * Created method of tracking and reporting on competitor influence on deals won or lost * Improved the quality of corporate presentations by recreating PowerPoint files as Flash movies with dynamic automation, interactivity, and sound

* Rebuilt corporate web site with more efficient architecture to improve user experience, decrease load time, and improve search engine ranking * Responsible for all maintenance of corporate web site and design and creation of all other web projects * Managed integration between web site and Salesforce.com CRM Skills used: HTML, Salesforce.com CRM, graphic design

* Responsible for corporate web site, internal web applications, integration of web site with Salesforce.com CRM, and administering Salesforce.com CRM * Administered Salesforce.com CRM and its integration with corporate web site * Maintained corporate web site (included content updates, graphical changes, design refreshing, navigational enhancements, organic search engine optimization) * Using Perl, built CGI web applications for public web site and in-house use * Interacted with every deprtment (Product Management, Support, Sales, Finance, Marketing, Human Resources, Executive Management) to determine and meet their web site and CRM needs * Designed and programmed Photoshop and Flash elements for executive presentations and web site * Wrote documentation for in-house CRM procedures, trained employees on use Skills used: Salesforce.com CRM, HTML, CGI programming with Perl, Flash design and programming, Documentation; Writing, Employee Training

* Greatly improved the public face of the company with new web site design and architecture Improved the quality of seasonal product catalogs with new format and high quality photography * Created company's first digital product image library * Was responsible for establishing the company's web presence and promoting business through the company's e-commerce site * Designed, produced, and maintained public and internal web sites * Designed, wrote, photographed, and produced all printed and digital marketing collateral -- catalogs, sell sheets, magazine advertisements, direct e-mail pieces, etc. Skills used: HTML, graphic design, Web site production, Print Production, Product photography, Copywriting

* Maintained more than thirteen public-facing websites on a variety of platforms (Drupal, Expression Engine, WordPress, Blogger, PHP/HTML) * Managed the tagging of all sites to track marketing efforts * Greatly improved the process for submitting and tracking website update requests by implementing a ticketing system/knowledge base * Empowered managers at the company's field offices to update web content by teaching essential skills during monthly webinars * Informed the marketing decisions of upper management through site analytics reports * Replaced outdated custom site components with more effective solutions * Wrote extensive documentation for all website policies and procedures * Taught monthly classes on website maintenance and related tasks