Jeff Yang

Jeff Yang Email and Phone Number

Leading Digital Intelligence Team For Iftf, A Nonprofit Think Tank Spun Off From Rand Corporation In 1968 To Help Organizations Plan For The Long-Term Future @ Institute for the Future

Jeff Yang's Current Company Details

Institute For The Future

Leading Digital Intelligence Team For Iftf, A Nonprofit Think Tank Spun Off From Rand Corporation In 1968 To Help Organizations Plan For The Long-Term Future

Jeff Yang Work Experience Details

  • Research Director And Head Of Digital Intelligence Lab
    Institute For The Future Sep 2021 - Present
    Palo Alto, Ca, Us
    Leading IFTF's research on societal, cultural and technological trends associated with digital platforms, with particular focus on digital influence, the spread of information and disinformation, and emerging online subcultures and narrative storyworlds
  • Principal / Partner
    Metafo.Re Dec 2019 - Present
    Data-driven cultural analysis, content strategy and consumer insights.
  • Columnist, Cnn Opinion
    Cnn Apr 2016 - Present
    Atlanta, Us
    Featured Op-Ed contributor
  • Head Of Global Futures / Vice President, Cultural Strategy
    Sparks & Honey Aug 2018 - Nov 2019
    New York, Us
    Lead global foresight practice for Omnicom-owned startup that uses big-data analysis of social, digital and human intelligence to predict future cultural shifts and consumer behavior
  • Vice President, West Coast Head Of Strategy
    Sparks & Honey May 2016 - Aug 2018
    New York, Us
    Lead West Coast strategy team to provide transformative intelligence for clients ranging from L’Oréal to EA, Sony, Warner Brothers, Disney, Hasbro, 23andMe, HP, Wells Fargo, Red Bull
  • Senior Vice President
    The Futures Company Aug 2012 - May 2016
    London, Gb
    Senior trends & futures consultant covering media, entertainment and technology, as well as transnationalism and the impact of globalization
  • Columnist
    The Wall Street Journal 2011 - Mar 2016
    New York, Ny, Us
    "Tao Jones": Weekly column on media, technology, culture and the convergence of East and West
  • Columnist
    Sfgate.Com Aug 2004 - Sep 2011
    San Francisco, Ca, Us
    I am the Asian pop culture columnist for SFGate.com, the website of the San Francisco Chronicle newspaper. Visit http://sfgate.com/columns/asianpop/archive/ for an archive of past columns
  • Vice President And Consumer Strategist, Global Insights
    Iconoculture Jan 2006 - Jul 2011
    Arlington, Va, Us
    As Iconoculture’s expert on Global consumer culture, Jeff Yang provides strategic guidance and market insight for connecting with audiences around the world. Jeff is a media and marketing pioneer who has spent the past decade and a half helping Fortune 1000 clients better understand how Asian cultural influences are shaping American tastes, aesthetics and lifestyles. In addition, Jeff has researched and commented extensively on the impact of shifting demographics, globalization, and disruptive technologies on society and popular culture.
  • Editor In Chief
    Secret Identities: The Asian American Superhero Anthology 2008 - 2010
  • General Manager
    Cultural Dna Aug 2004 - Dec 2005
    I run the strategic marketing subsidiary of Appliedinfo Partners. We create custom content and programming and develop targeted, nontraditional marketing campaigns for niche and affinity audiences, including multicultural, youth, urban, and other special markets
  • Ceo/Cofounder
    Factor, Inc. Jan 2002 - Jul 2004
    Cofounder and CEO of agency specializing in nontraditional marketing (youth and multicultural audiences, alternative media platforms, targeted content creation); domestic and international clients included Comcast, MTV Networks, Honda, Pepsi, Hong Kong Trade Development Council, Taiwan Tourism Bureau, Dalian Shide Group, film/television/theatrical productions, WUSA (Women's United Soccer Association), etc.
  • Founder/Publisher
    Amagazine: Inside Asian America 1989 - 2001

Jeff Yang Education Details

  • Harvard University
    Psychology

Frequently Asked Questions about Jeff Yang

What company does Jeff Yang work for?

Jeff Yang works for Institute For The Future

What is Jeff Yang's role in his/her workplace?

Jeff Yang's role in his/her workplace is Leading Digital Intelligence Team For Iftf, A Nonprofit Think Tank Spun Off From Rand Corporation In 1968 To Help Organizations Plan For The Long-Term Future.

What is Jeff Yang's email address?

Jeff Yang's email address is jy****@****ftf.org

What is Jeff Yang's direct phone number?

Jeff Yang's direct phone number is +191754*****