* Tracked, measured and analyzed campaign performance against key metrics such as ROI/ROAS, customer engagement, shopper lift and net profit contribution * Collaborated with and managed external partners including list processors, printers and customer database providers * Created and executed campaign production schedules for accurate and on-time deployment * Tracked competitor’s events and offers to identify market trends and opportunities * Managed customer database integrity by ensuring customer profiles are current * Managed offer and coupon requirements and implementation Show less

Responsible for design, print, production, and fulfillment of promotional and product support material. Website management and development. Managed customer relations management database including training, reports, development, coordinator with IS, liaison with field sales and business development representatives.

* Produced annual savings of $1152,000 by designing promotional projects in-house, managing website and social media in-house, and implementing on-line website analytics * Collaborated with management to identify needs/challenges and provide solution-oriented marketing campaigns * Interfaced with ad agency on print and web campaigns including creative briefs, concepts, direction and timelines * Managed multi-channel projects from inception through completion by implementing objectives and procedures * Increased commercial sample program by 124%, providing more selling tools for sales reps and customers * Became one of the first Forest Stewardship Counsel (FSC ) trademark blanket approvers in the U.S. * Created bid requests, obtained quotes, managed budgets, and selected vendors without supervision * Managed all aspects of sample fulfillment center while operating within a strict $230,000 budget Show less