Managed brand promotional initiatives, their planning and implementation for India business unit. Managed the signage and branding initiatives Pan India. Ensured that all key KPI's were achieved and reflected in Brand health tracking.

* Public Company * 10,001+ employees * AVP * Cosmetics industry

* Managed brand promotional initiatives, their planning and implementation for India business unit. Managed tie ups with other national brands for joint promotional activities while handling the budgets plans and implementation of the acitivty. Managed the signage (branding) - designing of the various forms of signage with the agency ( both for thematic and promotional initiatives) and ensuring the suppliers were aligned with the production of the final signage material . Key Deliverable - Ensured that all key KPI's were achieved through promotional and branding initiatives and reflected in Brand health tracking reports. Show less

Consulting / Leadership Hiring for FMCG , Banks, KPO ,Media

* Responsible for overall marketing strategy and brand building. Responsible for the entire communication and brand building program through below and above the line initiatives. Plan and Launch Brand promotions to drive circulation and strengthen market shares . Identify new opportunities of market growth and launch new editions/supplements. Work with the Research Agencies to conduct various tracking studies to monitor Brand health KPI’s and identify gaps on Brand deliverables