August Mission is committed to reducing human suffering through lawful humanitarian support, recovery, and resettlement of displaced persons, persecuted groups/individuals and those left behind.#humanitarian #StandWithUkraine #Ukraine #UkraineWar #donate #changinglives

EverestLabs is working to decarbonize the planet by recovering all recyclables. We are using AI, robotics and automation to help material recovery facilities (MRFs) operate more efficiently and enabling CPG brands to exceed their recycled content, EPR and ESG goals.

∙ Executive Team (“ET”)∙ Responsible for scaling up a Client Services team comprised of Account Management, Customer Success, Customer Experience, and Professional Services ∙ Executive sponsor for blue-chip customers, including Live Nation, Universal Music Group, Ancestry, FoxLytics customer data platform enables marketers to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with our advanced data science and machine learning decision engine. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics help them thrive.

∙ Executive Team (“ET”)∙ Responsibility for all customer execution and delivery, including onboarding, deployment, strategic guidance, consultative advice, and ongoing service, beginning with paid Proof-of-Concepts (POCs) ∙ Led a team of 13 CSMs and front-end web developers to bring customers’ ideas to life to optimize websites, generating more sales leads for B2B companies and more purchases for ecommerce companies∙ Primary KPIs: renewal rates and POC conversion ratesIntellimize intelligently optimizes each buyer's path to drive more revenue, more customers, or more leads to sales from websites. Our unique solution enables experimentation and personalization at an unparalleled scale.On average, our customers achieve 46% lift. We work with great companies like Drift, Looker, Unilever, Sumo Logic, Tableau, Emburse, and many more.We're headquartered in San Mateo, CA, and these days in Zoom meetings. We're backed by leading early-stage investors including Amplify Partners, Homebrew, and Precursor Ventures.

#MakeManagersAwesome

∙ Executive Leadership Team ∙ Responsibility for all post-sale execution and insights; through Alphonso data usage in digital campaigns, SaaS onboarding and service, and ad effectiveness partnerships with IRI, NinthDecimal, Numerator, and Upwave (formerly Survata)Alphonso (now LG Ads) is a TV data company and the market leader in providing brands and agencies with verified TV audiences on mobile devices and the web. Their TV Data Cloud services power TV retargeting and brand insights for hundreds of the Fortune 500 brands and agencies in the U.S. The company enables its clients to amplify their TV spend with digital, and to reach targeted TV demographics across all screens. With automatic content recognition (ACR) technology embedded in tens of millions of smart TVs, TV chipsets, mobile apps, gaming consoles, streaming devices and OTT services, Alphonso understands what programming and advertising people are watching on TV in real time. Through its Alphonso Insights SaaS offering, Alphonso delivers actionable insights and closed-loop attribution with offline data in real time, to helps its customers understand the true impact of TV advertising.

Took a break from the working world to coach my kids - flag football, cross-country, basketball, track

• Executive Leadership Team (“e-staff”)• Launched Business Affairs function to negotiate, approve, and sign all contracts – including platform deals, long-term agreements with agency holding companies, and direct advertiser relationships

• Executive Leadership Team (“e-staff”)• Led Customer Success team of 160+: Analytics, Ad Operations, Campaign Mgt, Technical Account Mgt, Customer Support, Site Optimization, Professional Services, Quality Improvement team, and Deal Desk• Responsibility for post-sale execution and service (delivery of campaigns), both managed service and self-service • Primary KPIs: renewal rates, net revenue yield, campaign quality rates, and productivity • Business outcomes desired by customers: * Valid A-B test results to demonstrate true advertising uplift * Marketing effectiveness and ROI, measured by 3rd party partners like ComScore and Nielsen * Attribution approaches to evaluate channel contribution (top of funnel, mid-funnel, bottom of funnel) * Various goals: acquisition (CPA), brand affinity (consideration), loyalty & retention (preference, cross-sell)

• Built practice from scratch – recruited, hired, and trained a team of 20 analysts (grew to 40) in SF, NY, Chicago and LA• Analytics team was responsible for monitoring campaign performance, adjusting inputs within constraints, acting as “robot psychologists", presenting to clients on campaign insights, presenting learning agendas, and framing learning in context during quarterly business reviews, collaborating with product and engineering as internal customers (“power users”) of the platform

• Corporate leadership team; Developed vision & 'go to market' strategy for Research & Insights• Managed extended team of local research leaders to drive Thought Leadership output of multiple white papers and ‘tactical’ documents (current trends, actionable insights, media innovations)• Managed global research budget and vendor relationships with Nielsen, comScore, Jupiter, Forrester, eMarketer, Dynamic Logic, and Insight Express

• Led strategic application of research to guide client thinking on marketing mix• Company spokesperson and thought leader on industry topics, e.g. digital video and behavioral targeting• Managed domestic research budget• Worked closely with Sears Holding Corporation as a primary client

• Established new and nurtured ongoing relationships with CPG marketers and ecosystem partners• Analyzed and conveyed sales uplift for digital signage campaigns in order to recommend creative optimization

• Pitched new business to leading retail and travel accounts, demonstrating value of superior data resources that Yahoo! provided to help clients achieve marketing objectives.• Rolled out MarketEdge service to sales and clients, which provides advertising and audience insights utilizing user-level clickstream, search, and ad view data. Provided campaign analysis, custom targeting, and user-level research to top accounts to demonstrably “move the needle” for client spend.• Launched Yahoo! user segment tool as customer owner with initial use cases and requirements

Led MegaPanel project – recruitment, meter and loader development, technology integration, data quality, methodology, syndicated and custom reporting, and sales training and support. Product marketer for financial services, retail, search, travel, and local market products. Brainstormed research opportunities and closed business with clients and prospects.Managed 12 employees across two teams, fulfilling custom research projects. Custom queries mine the Nielsen//NetRatings product portfolio, including NetView, AdRelevance, and @Plan. Reports are ad-hoc, as well as weekly, monthly and quarterly regular deliverables.

Covered Internet media sector, analyzing the dynamics of offline and online media issues including local publishing, search, instant messaging, and streaming technology. Developed the NetView Media service as product marketer.Press mentions and interviews: CNNfn, CNBC, CBS Marketwatch, C|Net TV and C|Net Radio, Wall Street Journal, USA Today, Washington Post, Investor’s Business Daily, C|Net, and Reuters Principal analyst for Microsoft, Yahoo!, Real Networks, and Apple.