- Led the successful launch of the 'Campaigns' email marketing add-on, built on Mailigen's infrastructure, achieving 7,000 paying companies in under two years.- Oversaw incubation projects including the birth and launch of 'Projects' project management add-on, and multiple AI product innovation initiatives.- Contributed to the growth of Pipedrive's ecosystem, increasing customer base using ecosystem solutions (API/marketplace integrations) by 5% and adding 100 new marketplace integrations in 2023.- Integral in developing and executing Pipedrive's product strategy, including the launch of the Customer Strategic Fit initiative, which became a cornerstone for the Customer Blueprint defining target customers across all departments.- Managed and led a diverse team, including Group Product Managers and individual contributors, Product Managers, and the Developer Relations team. At peak, oversaw 4 Group Product Managers managing 12 Product Managers, with a total of 50 personnel in my department.- Advocated for future-back planning and value stacking in product development, believing in planning 80% of success before resource allocation.- Pioneered organization-wide strategic roadmap development using a concept development framework, facilitating cross-functional stakeholder collaboration.- Implemented pre-mortem workshops and RACI-driven collaborative problem-solving, emphasizing discipline and systematic approaches.- Applied skills and knowledge from Vista Private Equity's Product Management accelerator and High Performance Leadership Programs in day-to-day project management and strategy implementation.

As CEO and Co-Founder of Mailigen, I led the company to a successful acquisition by Pipedrive. I was instrumental in integrating Mailigen's robust marketing automation tools with Pipedrive's offerings, enhancing the overall value proposition. Under my leadership, Mailigen achieved a significant milestone sending more than 10B emails on behalf of customers around the world, reflecting our commitment to innovation and customer success.Mailigen was a marketing automation platform enhancing brand exposure and conversion rates through email. Key features included behavior-based automation, an easy-to-use drag-and-drop email editor, SMS marketing, and online surveys. This suite of tools helped clients increase their return on investment and was widely used by agencies and corporations worldwide as a customizable white-label solution for agencies.

At LeaderSend, I steered the company to become a renowned player in transactional email services. I focused on developing a powerful API and robust infrastructure, resulting in significant client growth and high satisfaction rates. Our dedication to technical excellence and customer-focused solutions was the cornerstone of our success.

As Chairman, I led various initiatives to promote the Latvian startup ecosystem, including the development of the Latvian Startup Law and the StartinLatvia Welcome Pack. My tenure saw the strengthening of the startup community and enhanced global visibility for Latvian startups.Latvian Startup association is non-profit organization with the aim to promote the Latvian startup scene and represent its interests.

Latvian Startup association is non-profit organization with the aim to promote Latvian startup scene and represent its interests.Some of the project Startin is working on: Latvian Startup Law, Latvian Startup List, StartinLatvia Welcome Pack and much more to come

My leadership at iMedia.lv focused on delivering top-notch Internet Marketing services, including SEO, Web Design & Development, and Social Media. We successfully completed over 300 projects globally, showcasing our expertise and commitment to client success.

As Director of Marketing at NDesign.dk, I led brand development and strategy, significantly growing website traffic and enhancing user interface design for our customer projects. My tenure focused on evolving the brand’s digital presence and strategy, contributing to a cohesive and impactful user experience.