Trafficking and managing desktop, mobile, video ad campaigns on various platforms such as DCM, DV360, TTD, GAM, Google Ads, Facebook, Twitter and LinkedInActively review and optimize campaign performance and implementation of performance-improvement tactics to reach the campaign KPI goalsEnd-to-end trafficking on Audio Matic – includes Titles, tags, descriptions, playlist, designing thumbnails etc.Trafficking on Sizmek includes creative creation, events, interaction and creative audit.Actively review and optimize campaign performance and implementation of performance-improvement tactics to reach the campaign KPI goals

Handling both Media Buying and sellingTesting the creatives, click-through URLs, Campaign details and Setup and trafficking the campaigns.Monitoring and Optimizing the campaigns based on the advertiser’s feedback reports and making suggestions for improving the performance. Responsible for the overall quality of traffic and Frequently monitoring the Quality Score of the Publishers.Investigating and Troubleshooting various Ad Serving problems to avoid any discrepancy. Work model in CPA, CPI, CPM, CPC. Handling DSP's and SSP partners.Taking care of billing and IO,RO, Invoices etc.

Mobile App Promotion(Android and iOS) through Affiliate Marketing (Incentivized and Non-Incentivized) for CPI CPC CPM basis.Expertise in programmatic ad buying, Incent & Non-Incent models, CPM, CPC and Video advertising strategies.Technical capabilities in S2S platforms such as Hasoffers, CAKE and OfferslookCampaign analysis through mobile app attribution platforms such as Appsflyer, MAT and Kochava.Promoting CPM Mobile campaigns through Adatha Pro DSP.Worked with advertisers on CPM, CPM and video ads model to optimize the campaign budget and generate good ROI.participating in popular ad industry events to build new business partnerships.Worked in affiliate fraud preventing tools like FraudScore, Forensiq, etc.