Recruited to establish a business section focusing on the intersection of policy, politics and finance at this influential news site and print magazine in the nation's capital. Created long-term schedule for business coverage, and collaborated with breaking-news and web production desks to balance coverage of news of the day with long-term enterprise pieces. Provided commentary on radio and television newscasts.

Supervised nine reporters covering manufacturing, aerospace and defense companies and airlines. Managerial responsibilities included coordination of quarterly earnings staffing, scheduling, and coaching rotators and interns on story structure, reporting techniques and Bloomberg and AP style. Assigned and edited stories for beat reporters covering some of the largest U.S. businesses, including three members of the Dow Jones Industrial Average: General Electric, Boeing and United Technologies.

* Developed proprietary content for Lawdragon and Lawdragon Campus, a unique search tool that lets prospective law students build customized rankings of U.S. schools * collaborated with the marketing manager and team in nationwide promotion of the site * partnered with editorial group on publication of high--value articles and photographs using state-of-the-art SEO techniques * enhanced site visibility and readership through social media.

* Rebuilt banking and finance coverage for one of WallStreet’s most prominent business news sites to meet a new strategic plan’s content goals and performance targets. Identified and developed core coverage areas for an audience of more than 50 million users a month, largely retail investors, utilizing a mix of traditional business articles, consumer features, video and lists. Tripled average page views on banking and finance stories by using state-of-the-art SEO techniques and promoting content through social media and subscription newsletters. * Show less

Developed strategy and generated content for manufacturing, financial services and healthcare clients of this award-winning agency across digital, print, video and social platforms. Used social and web analytics to refine content proposals for niche audiences, organized quarterly editorial calendars for clients and provided subject matter expertise for client pitches.