Jacqueline Butler Email & Phone Number

San Francisco, Ca, Us

Lead the implementation of global Customer Journey Mapping quantitative and qualitative studies and the execution of a Voice of Customer program, including the 2022 annual NPS survey.

Roswell, Ga, Us

Leading a team of 12, embed customer experience, design thinking and Voice of Customer into business planning, processes, operations and behaviors. • Lead global website rollout: the launch of 10 market websites over three years, including MVP, UX design, information architecture, SEO strategy, analytics, content management strategy and translation automation.• Selected for the K-C Emerging Leaders & Top Talent Program.

Roswell, Ga, Us

Led the global B2B customer journey mapping study in 7 countries across strategic industries, personas and categories. Facilitated workshops to embed and activate the insights. Developed a global content strategy to define who we talk to, strategic conversations we will own and how we will create and distribute content to reach customers at touchpoints.• 1,600+ online interviews were conducted in 7 countries with choosers, who are defined as those who have final decision or strong influence over purchase of product categories. The research includes representation of Kimberly-Clark Professional’s key categories, market segments and business sizes. • Delivered research insights as compelling presentations across the organization through storytelling.

Roswell, Ga, Us

As KCP adopted new technologies to reach and engage customers, drove the content marketing strategy, defining how content is applied to various technologies. Evangelized the value of content as a business asset and built a strategic roadmap to ensure successful content creation, distribution and maintenance globally and regionally.

Us

Lead creative team with a focus on design strategy, content development and website information architecture to support marketing strategy, leadership vision and creative direction for brands such as DrNatura, Feosol, Vivarin, Geritol, Contac, Bifera, Cysto-Protek, Balneol and UniFiber.+ Orchestrated the redesign and launch of several retail brand websites to support new brand positioning, relaunches and new product launches, increasing traffic and product sampling and driving sales.+ Supported redesign and launch of eCommerce brand website with SEO-driven information architecture. Coordinated activities across cross-functional teams (Brand, Customer Service, Regulatory/Medical, eCommerce). + Drove the development of visual identity system (VIS) guides for each brand, and partner with brand and retail teams to successfully enforce brand and corporate standards across all touch-points, ensuring each is consistent with public relations, external marketing and internal communications.+ Developed and encouraged talent and seek growth opportunities for direct reports, expanding the scope of responsibilities.

Atlanta, Georgia, Us

Managed a creative team to support award-winning global marketing and internal communication initiatives for FORTUNE 500 clientele such as The Coca-Cola Company and The Home Depot.+ Supported the global employee portal and digital strategy for myKO – The Coca-Cola Company’s main communications platform to connect 32,000 associates around the world.+ Oversaw campaign for the 07’ and 08’ Marketing Excellence Awards for The Coca-Cola Company. Globally, awards are presented to internal groups and more than 150 agencies for marketing excellence within 40 different categories via an internal website. Directed design of a user-friendly announcement site, highlighting entries and winners. Processed award announcements for more than 50 countries and updated content for the week-long program.+ Won the MarCom Award for best e-Annual Report in 2009 from the Association of Marketing and Communication Professionals for The Home Deport e-Annual Report.

Atlanta, Ga, Us

+ Led the transition of @KO intranet to myKO SAP portal, which was an 18-month project to restructure the entire site including a complete content analysis and manual migration of more than 10,000 pages of content. + Trained key stakeholders in Africa, Europe, Middle East, South America and North America on myKO content and policy standards.+ Developed an 89-page style guide, which is still in use today, for documenting the use, structure, personalization capabilities and full appendix of display options for myKO.+ Condensed a 133-page technical myKO user guide into ten simple training modules for contributors and agencies around the world; created quick reference guides and coached teams in Stellent content management system.

Creative manager for a team of six designers, webmaster and full-time photographer for health & wellness products. Overhauled content website into a high-volume eCommerce store and leveraged keyword optimization to gain No. 1 spot in natural search on Google and Yahoo.+ Executed weekly e-blast communications and promotions to 200,000 active subscribers, generating additional $3MM in sales.+ Organized the launch of 5,000+ new product SKUs without a prior process in place. + Coordinated editorial calendar with multiple doctors, experts and online personalities. Updated multiple websites daily with fresh and relevant content, collected press, maintained blog and responded to online Q&A with health/medical angle.

Atlanta, Ga, Us

Wrote website copy for McCormick's popular seafood spice Old Bay. Incidentally, ate lots of seafood in 2007.

Swiftly advanced from apprentice to lead copywriter for major accounts including Memphis Public Library and Time Warner Cable. Won CASE Award for University of Memphis direct mail campaign, which yielded highest freshmen enrollment in 20 years. Silver ADDY for Dimension One Spas catalog.