Ivan Cevallos

Ivan Cevallos Email and Phone Number

New Business Ventures At American Honda Motor Co Inc. @ American Honda Motor Company, Inc.

Ivan Cevallos's Contact Details

Ivan Cevallos personal email

n/a

Ivan Cevallos's Current Company Details

American Honda Motor Company, Inc.

New Business Ventures At American Honda Motor Co Inc.

Ivan Cevallos Work Experience Details

  • Manager, Business Ventures
    American Honda Motor Company, Inc. Jul 2024 - Present
    Torrance, Ca, Us
    The Program Manager of the EYNS projects must be a business builder & leader. The PM leads the internal Honda team, works collaboratively with the EYNS leadership team, owns the end-to-end success of the venture, and makes key strategic decisions. Brings together a multi-disciplinary team to build ground-breaking tech and address a long long-standing growing market need.Complete P&L ownership and collaboration with AHM leadership to agree and deliver on P&L targets.
  • Regional Marketing Lead
    American Honda Motor Company, Inc. May 2021 - Aug 2024
    Torrance, Ca, Us
    Manage the Honda and Acura Dealer Digital Program, a very comprehensive program that provides dealers with industry-leading products, services, and partners to optimize their digital marketing efforts.This program benefits Honda by facilitating digital customer journey initiatives. In addition, it enables integrated marketing from Tier 1 thru Tier 3 with more consistent messaging and imagery. Operate the program to ensure all digital marketing efforts are optimized.Manage Honda’s email program for monthly incentives. Work in tandem with sales, incentives, and agency partners on inventory and incentive selection. Manage creative agency on the development of creative, email targeting, and optimization.
  • Digital Marketing Lead
    American Honda Motor Company, Inc. Feb 2021 - May 2021
    Torrance, Ca, Us
    Work for the Acura division. Development, management, and strategic direction for the entire Acura Dealer Digital Program (Advertising, Social Media, Reputation Management, Dealer and Informational Web Sites, Analytics, Digital Strategists, and Virtual Assistants). This includes external resource management supporting the program. Determine program key performance indicators and goals. Project and agency management for Acura.com updates including the creation of new sections, build and price, and landing pages for new vehicle launches.Work on ad-hoc projects for updates and new vehicle launch pages.
  • Senior Consultant
    Ethos Agency Jul 2020 - Jan 2021
    Provide guidance and strategy for clients digital marketing initiatives that included website updates, e-commerce integration, email, social media, analytics, mobile, etc. ethosagency.com
  • Associate Account Director
    The Collective (Tbwa\Chiat\Day + Integer) May 2019 - Mar 2020
    Account: AT&T Entertainment Group♦ Work included 10 different store types with over 250 printed elements and 12 different digital configurations updated quarterly.♦ Directed work with the Independent Sales and Distribution team at AT&T on the development of creative elements to support sales at national retailers like Walmart, Sam’s Club, Target, Costco, Best Buy and others.♦ Led and developed AT&T stores’ campaign for consumer segmentation aimed at Hispanic shoppers with in-language culturally relevant communication and content. ♦ Skilled in translating consumer insight into single-minded yet compelling consumer messages that deliver sales objectives. ♦ Managed a diverse team of direct reports that consistently meets deadlines within budget.♦ Oversee multi-million-dollar budgets with line item accuracy.♦ Supervise interactions and integrations of client’s other agencies and internal teams.♦ Troubleshoot conflicts with clients, team members, and upper management.♦ Collaborate with Strategy Team to provide data and insights to support agency initiatives.♦ Cooperate with the creative team in all agencies branding alignment for AT&T.
  • Account Director (Contract)
    Innocean Usa Sep 2018 - Apr 2019
    Huntington Beach, Ca, Us
    Part of team that develops and executes 360 national initiatives for luxury automaker Genesis. Marketing campaigns for branding and others that support partnerships at tentpole events. ♦ Channels include broadcast (TVC), print, OOH, social, digital and content integration. ♦ Responsibilities include client communication, strategy, brief development, internal communications, project management and budgets.♦ Developed programs to engage consumers through compelling branded content that represents Genesis culture across art, music, and lifestyle. ♦ Through partnerships with tent pole events (Superbowl, Oscars, Genesis Open), brand marketing, creative, brand communications and media partners, develop integrated marketing plans to amplify and distribute content created at events. ♦ Manage the Account Team and ensure that all projects are executed on time and within budget while adhering to proven marketing principles and strategy.
  • Account Director
    Alpunto Advertising Inc Mar 2017 - Sep 2018
    Tustin, Ca, Us
    - Account Director. March 2017 - September 2018- Sr. Account Supervisor. August 2013 - March 2017Advertising agency based in Orange County. Part of the executive team that pitches new business and manages key accounts.♦ Worked closely with multidisciplinary teams to develop strategy, briefs, SOW’s, and timelines for assigned clients and determine the allocation of internal and external resources.♦ Coordinated strategy & production of digital projects and multimedia content for clients.♦ Managed display, mobile, SEM, video, social, content production, and digital media for clients. ♦ Conducted communication with clients to relate their needs effectively and efficiently to the agency teams. ♦ Developed and oversaw marketing and media plans for clients as diverse as Warner Bros Studio Tour Hollywood, Hollywood Pantages Theater, LA Phil, VIZIO, LACarGuy, Daisy Sour Cream, Inland Empire Health Plan, American Heart Association, California Beef Council, QueOpinas.com, Univision Mobile and GoSmart.♦ Led account teams on the development of brand positioning and tactics that drive sales through media and digital activities that reach the consumer where they live, work, or play.♦ Managed marketing for the launch of American products in LATAM markets.
  • Senior Account Supervisor
    Alpunto Advertising Inc Aug 2013 - Mar 2017
    Tustin, Ca, Us
  • Managing Director
    Ethosgroup Inc. May 2002 - Jul 2013
    Marketing communications company specializing on digital and servicing general and multicultural markets.♦ Successfully developed, supervised and launched integrated marketing campaigns where responsibilities included account planning, marketing communications, media planning, media buying, direct response, digital, PR and promotional events in categories as diverse as auto, CPG, wine/spirits, financial, technology, healthcare, entertainment, retail, nonprofits and tax planning.♦ Produced creative elements for print, radio, TV, out of home, digital and direct response. ♦ Built digital programs from strategy to segmentation and creative that were executed via email, display, product site merchandising, SEO and SEM.♦ Coordinated production and management of large-scale trade and promotional events including planning, PR, staffing, and execution.♦ Managed marketing for service company with over 500 retail points in the Western US.♦ Launched direct response B2B and B2C initiatives. Jobs included database development, creative, production and distribution.
  • Account Manager
    Uniarts Entertainment Aug 1997 - Nov 2000
    ♦ Coordinated acquisition of feature films and TV programs for distribution at international markets. Started from a $0 base and turned it into a $1.5 million content library in one year.♦ Negotiated contracts with studios and independent producers.♦ Managed sales to local TV stations, video, and theatrical distributors in Asia and Latin America.♦ Consulted with media directors at foreign media and advertising agencies to source content based on their clients' needs.♦ Managed marketing and creative development that meets the language and cultural requirements of foreign countries.

Ivan Cevallos Education Details

  • The Wharton School
    Business Analytics: From Data To Insights
  • California State University, Los Angeles
    Economics And Marketing
  • The Tuck School Of Business At Dartmouth
    Business Administration And Management
  • Pepperdine Graziadio Business School
    General
  • Ucla Extension
    Entertainment Marketing Certificate Program

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