Oversee all day-to-day activities, keeping company operations in order, and executing long-term strategies and short-term organizational plans. Identify inefficiencies and proactively implement improved processes. Lead business P&L and budget creation. Create and manage human resources functions for up to 28 distributed FTEs and offshore teams including recruiting, onboarding, compensation & benefits, development, performance evaluation, employee relations, and inclusive work culture.Manage professional services team and lead client-related product releases by working closely with technology and product. Own relationships with partners/vendors. CarLabs is the premier B2B development platform for conversational agents ("chatbots") in the automotive industry.

Responsible for business operations, HR, client management, product/ campaign delivery, lead generation, and evangelizing new opportunities. Developed ideas in conjunction with Product andBus Dev team to present to clients. Oversaw both internal and external resources to execute product delivery. Improved project management and communication process to eliminate inefficiencies.Revmaker develops lead generation tools for automotive publishers.

Built and managed an in-house team of 12 search engine experts. Managed product advancements of our proprietary search engine marketing platform. Responsible for multi-million-dollar advertising budgets to achieve overall lead and revenue goals. Led yearly budgeting process for our Santa Monica business unit. Developed solid relationships with all major search engines, including Google, Yahoo!, and MSN. Worked in partnership with many of the search engines to conduct tests of their new products and applications. Managed a portfolio of automotive clients. Built a local search management product for dealerships, which was available to dealers through Cars.com. Frequent speaker at Search Engine Strategy shows.Cars.com is being visited by more than 10 million car shoppers each month. It is the leading destination for online car shoppers, offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts car buyers in control of their shopping process with the information they need to make confident buying decisions.Launched in June 1998, Cars.com is a division of Classified Ventures, LLC. Other Cars.com properties include NewCars.com, managed by Cars.com Santa Monica, and Motherproof.com. Classified Ventures, LLC, is owned by five leading media companies: Belo Corp., Gannett Co. Inc., The McClatchy Co., Tribune Co. and The Washington Post Co.

Helped fulfill the company’s vision of an automotive lead generation business fueled entirely through SEM. Became an expert in Automotive Search Engine Marketing (SEM). Worked closely with company partner and founder to develop proprietary search management technology designed to optimize keyword position. The technology was at the center of the company’s ability to deliver strong performance in all search applications of the business. Was instrumental in building deep relationships with search engines to get access to their bidding APIs. Spearheaded all SEM activity for CPC Logic and managed key SEM projects for the company’s base of automotive search management clients. Clients: FordDirect, Daimler, Chrysler, Jeep, Autobytel, 250 dealers within the US

Built company structure and led operations. Grew organization from one employee to 44 within 2.5 years, including HR, finance, legal, administration, accounting, vendor/client relationships, and SEM. Developed all necessary processes to set the company up for growth. Created ‘company health reports’ that allowed the oversight of daily performance and growth, as well as the ability to drill down to analyze risk and opportunities. Built operations and marketing budgets and managed company resources to meet and exceed yearly revenue goal of $15 million. Was heavily involved in acquisition procedures, including due diligence and board presentation, with Cars.com.NewCars became the second-largest automotive lead generator through proprietary search engine technology. The company was acquired by Cars.com.

Built a boutique turnkey commercial interior purchasing organization, working with furniture vendors, designers, and installation companies. Established relationships with approximately 50 vendors. Created all operational processes necessary to run a lean business, including AR, AP, project and client management, legal and administration. Grew revenue to $500K within the first 12 months.