Irene Bassett Email & Phone Number

Los Angeles, Ca, Us

Develop brand positioning/strategy to generate powerful marketing campaigns Identify audience targets and set positioning and engagement strategies across a wide range of content Gather, analyze and apply customer insights and data in collaboration with research team to help define effective and innovative strategic marketing campaignsBuild and implement strategies that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industryProvide creative direction and feedback to ensure all is on brand and aligns with campaign and brand strategyLead the development of a wide range of 360- integrated content marketing plansAct as a leader and “catalyst” who brings big ideas and encourages others to deliver best in class ideas, acquiring buy-in and effectively and efficiently implement ideas at scale

Los Angeles, Ca, Us

Convert market research data into strategic insights driving target and brand positioning for each new release Lead brainstorming, development, presentation and execution of marketing planDevelop physical and digital product strategy including input on all campaign materials to ensure strategic consistencyDrive cross-functional teams to align on consistent brand strategy and ensure effective activations across all platforms

Build and execute creative strategy for product/brand development including marketing campaigns, positioning framework, audience identification, and launch roadmapsClient List:ABC StudiosThe Idea BungalowTruett Hurst WinesSonoma CreameryTradewinds WineBaseDriveIndustries:EntertainmentAlcoholCannabisTechnology Brand Development Services:Consumer data and category analysisBrand strategyMarketing campaign developmentNamingPackage and logo designBrand/package redesign Technological

Chicago, Il, Us

Rochester, New York, Us

• Built brands from idea to shelf to maximize sales protential through category analysis, creative strategy, product development, integrated marketing launch campagins and final consumer validation for $33 billion global alcohol beverage company• Leveraged quantitative and qualitative insights to build brand positioning and integrated marketing campaigns• Lead day-to-day collaboration with cross-functional internal teams and external agency partners, driving excellence in creative profitable product development for multi-million dollar NPD wine brands/products• Created and presented marketing decks to trade and executives effectively selling in brand/product and launch strategy, showcasing profitable P&L statements (including sales volume forecasting), consumer research, market analysis and creative execution• Launched two successful brands in 2016: Cooper & Thief Cellarmasters, Callie Collection

• Strategically managed senior level clients Safeway, 3M and Big Heart Pet Brands through creative brand development/deployment process• Shepherded scope, budget and creative resources as central liaison between client, creative and strategy teams• Translated client feedback and consumer data into actionable strategic creative direction• Guided clients and the agency through candid feedback loops and pro-active leadership determining best pathway for better creative and more effecient workflows

Novato, California, Us

Strategic brand development of wine, spirits and beer Private Label brands for large-scale domestic and international retailers.• Directed and collaborated with an international team of agencies, wineries, print and glass vendors to produce and develop new-to-world private label wine, spirits and beer brands• High global IQ: traveled extensively through Europe, Australia and South America to conduct business with vendors, agencies and the world’s top retailers including: Tesco (UK), Woolworth (Australia), Costco (US) and Nicolas (France)• Succeeded in fast-paced, demanding entrepreneurial environment through development yearly average of 100 brands, effectively launching 16 per year• Built Creative Services Department from inception including development of workflow process and direct management of five reports

Provided creative support to Creative Director and Director of Production.• Created ads and wrote copy lines• Created mock-ups of packaging• Created presentation boards for client pitches• Prepared electronic files for printer

• Provided marketing support for feature film “Love Stinks” release

• Provided consumer research insights for entire company• Supported 10 Account Executives with the planning and execution of promotional marketing plans