Business event planner, working with such companies and organizations as Golf Research in Play/The Savvy Golfer, Executive Women’s Golf Association, Downtown Women’s Club, Uxbridge Animal Hospital, and other clientele.

Worked directly with external vendors to ensure the marketing communications/production elements of client projects, including signage, collateral materials, presentations, and publications, were delivered on-time and on-budget. Prepared estimates in conjunction with McKay Advertising production manager. Oversaw and coordinated the monthly retainer, fee, production and reimbursement billing for McKay Public Relations (MPR), working directly with the company’s president, and the Accounting and Finance Departments. Drafted client contracts and letters of agreement, detailing fees and scope of services to be provided. Assisted with the recruitment of public relations team members, including arranging and conducting interviews, working with headhunters, negotiating new hire compensation and benefits packages, and writing letters of agreement.

* Helped build an approximately $2.5 million PR business unit by identifying new business opportunities and growing existing client base through the proposal and development of public relations and marketing initiatives. Specific client examples include: Konica Minolta Business Solutions U.S.A., QueryObject Corporation, Spectel, and Spryance. * Handled approximately $750,000 in annual billings. * Built and managed an account team of five members. * Awarded the Publicity Club of New England Bell Ringer Merit Award for: Product/Service Launch–Business-to-Business Campaign–Open Ratings 2000. * Prepared new business proposals and presentations, including public relations/marketing strategies and tactics, budgets, and timelines. Participated in presentations to prospective clients.

* Developed marketing materials, including coupons, email promotions, direct mails pieces, sell sheets, catalogs, gift card campaign, etc. for the start-up golf equipment manufacturer and online retailer. Responsible for production of marketing materials and vendor coordination. * Wrote SEO-optimized Web site copy, utilizing Google AdWords. Updated and maintained Web site content. * Launched G.R.I.P.’s affiliate marketing program, working with Commission Junction. * Identified trade show opportunities and selected best golf-focused events in the New England area to sell G.R.I.P.’s golf equipment. Provided on-site sales support. * Prepared press materials, conducted media outreach, and responded to media inquiries. * Pursued and secured product review opportunities with traditional golf media and blogs. * Handled sales inquiries and customer complaints. Achieved sales results that positively impacted company’s bottom line.

Falk Marques Group LLC develops and produces professional conferences, insightful industry news and event content and unmatched networking opportunities for an international audience of senior-level decision makers in private equity, venture capital and alternative investments. Our highly acclaimed Women's Private Equity Summit and Women's Alternative Investment Summit are the cornerstones of our success. These major industry events annually attract 450 and 350 attendees, respectively, bringing together institutional investors, fund managers and advisors to the industry for an honest exchange of business ideas and information, invaluable networking and unrivaled dealmaking.