Hicham Benyebdri

Hicham Benyebdri Email and Phone Number

Userguest (We Are Hiring) - Founder Of The World'S Most Exciting Hotel Website Revenue Booster 🚀 @ Userguest
amsterdam, noord-holland, netherlands

Hicham Benyebdri's Contact Details

Hicham Benyebdri work email

Hicham Benyebdri personal email

n/a

Hicham Benyebdri's Current Company Details

userguest.com

Userguest

Userguest (We Are Hiring) - Founder Of The World'S Most Exciting Hotel Website Revenue Booster 🚀
amsterdam, noord-holland, netherlands
Website:
userguest.com
Employees:
12

Hicham Benyebdri Work Experience Details

  • userguest.com
    Founder
    Userguest May 2019 - Present
    Userguest is a smart notifications tool that helps hotels increase their revenue online by converting more users into guests. It uses artificial intelligence to display customized notifications to each user to convince them to complete the booking process.
  • userguest.com
    Managing Director, Co-Founder
    Swell Hotel Marketing Dec 2015 - May 2019
    Managing Director • Head of operations • Account management and client servicing• Lead on automation processes • Head of campaign management teams
  • userguest.com
    Partner Marketing Manager
    Expedia Jul 2012 - Dec 2015
    London, United Kingdom
    Responsible for customer acquisition through META partner websites. In charge of the day-to-day maintenance of European (FIGS) pay-per-click/Display campaigns on strategic travel partner website (Tripadvisor – world’s largest travel website)Provide analytical support to the Partner Marketing team in campaigns management to ensure the company meets the traffic acquisition and shopper conversion goals. Ingest reports from tracking providers, (e.g. Omniture, Google Analytics) and internal… Show more Responsible for customer acquisition through META partner websites. In charge of the day-to-day maintenance of European (FIGS) pay-per-click/Display campaigns on strategic travel partner website (Tripadvisor – world’s largest travel website)Provide analytical support to the Partner Marketing team in campaigns management to ensure the company meets the traffic acquisition and shopper conversion goals. Ingest reports from tracking providers, (e.g. Omniture, Google Analytics) and internal dashboards and databases (Tableau and Business Objects, Hive - SQL) to draw insights on the regional and global marketing behaviours, looking at channels, customers, hotels, destinations and site landing pages. Create bidding algorithms (Advanced Excel user) to help drive successful campaigns, generating revenue and profit on partner digital advertisement platform – resulted in increased conversion rates.Collaborated with the Meta Search Solutions team to build bidding technology platform that fully automated bidding efforts - Work closely with Data scientist and operation solutions teams to set up A/B testing methodology – testing new algorithms, new data ingestion processes and reports to test performance in a structured way. Show less
  • userguest.com
    Paid Media Analyst
    Greenlight Dec 2011 - Dec 2012
    London, United Kingdom
    Owned, developed and managed all aspects of the paid search campaigns for key clients including strategy, planning and managing activities across multiple search engines on an ongoing basis. Produced reports,studies and presentations to clients on a monthly basis.Made data-driven recommendations for landing page and site copy that increased conversions and decreased spendMaximized synergies between paid and natural search campaigns – Worked closely with SEO counter… Show more Owned, developed and managed all aspects of the paid search campaigns for key clients including strategy, planning and managing activities across multiple search engines on an ongoing basis. Produced reports,studies and presentations to clients on a monthly basis.Made data-driven recommendations for landing page and site copy that increased conversions and decreased spendMaximized synergies between paid and natural search campaigns – Worked closely with SEO counter parts.Continuously researched and analysed new market trends and search opportunities to expand campaigns. Published executive summaries of search reports, test results, and strategic insights. Analysed data to further optimise and develop campaigns. A/B Tests - analysed results from tests and recommended campaign changes and updates. Participated on sales pitches to acquire new clients and to cross-sell additional advertisement services to existing clients ( RTB and paid search). Show less
  • userguest.com
    Search Executive Worldwide - Central Team
    Mindshare Mar 2011 - Jan 2012
    London, United Kingdom
    SEM skills and daily tasks : Account management:Involved in planning and managing multiple high profile search accounts primarily focusing on PPC. Managing strategy implementat across various global markets on behalf of central clients (LBS,Land Rover,BP, Volvo, Castrol, Castrol Edge and Zurich).ExecutionManaged and executed multiple campaigns all achieving great results and exceeding client’s expectations.Handling account structure and creation, trafficking, tracking… Show more SEM skills and daily tasks : Account management:Involved in planning and managing multiple high profile search accounts primarily focusing on PPC. Managing strategy implementat across various global markets on behalf of central clients (LBS,Land Rover,BP, Volvo, Castrol, Castrol Edge and Zurich).ExecutionManaged and executed multiple campaigns all achieving great results and exceeding client’s expectations.Handling account structure and creation, trafficking, tracking, translations (French and Spanish) and day-to-day optimisation.(LBS, BP and Castrol)Media Planning:Worked on different budgets estimations, for clients pitching purposes, in various areas (Display, Search and placements) at international level. Assisted on many projects, setting up budgets required to meet client’s needs.Search Audits:Worked on different search audits, assessing search marketing campaigns based on Search Engine Marketing best practices. Presenting findings and recommendations to clients (ADT, Zurich, BP, Unilever and Kraft).Coordination:Liaise, built and maintain strong relationship with markets, clients, media owners and vendors. Supervise search strategy implementation, tracking resources and budget spend globally from the central office (Land Rover/BP/Volvo).Monitoring:Monitor local markets search campaigns, recommend best practices to improve performance. Recommend next steps to ensure global strategy is implemented and search activity is as efficient as possible.Data analysis:Produce monthly and weekly reports for multiple clients (BP, LBS, Castrol, Zurich Insurance). Highlighting key metrics, drawing useful insights, learnings and recommendations for the client account.Google Adwords Qualified user. Show less

Hicham Benyebdri Education Details

  • userguest.com
    London South Bank University
    International Marketing
  • userguest.com
    Uqam | Université Du Québec À Montréal
    Business And Administration

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Frequently Asked Questions about Hicham Benyebdri

What company does Hicham Benyebdri work for?

Hicham Benyebdri works for Userguest

What is Hicham Benyebdri's role in his/her workplace?

Hicham Benyebdri's role in his/her workplace is Userguest (We Are Hiring) - Founder Of The World'S Most Exciting Hotel Website Revenue Booster 🚀.

What is Hicham Benyebdri's email address?

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What schools did Hicham Benyebdri attend?

Hicham Benyebdri attended London South Bank University, and Uqam | Université Du Québec À Montréal .

Who are Hicham Benyebdri's colleagues?

Hicham Benyebdri's colleagues are Mohammad Pakivand, Vanessa Velarde Chacin, Savina Karaivanova, Julline Lau, Ahmed Chami, and Emanuele Manconi. and Nicole Varela.

Who are the industry peers of Hicham Benyebdri at other companies?

Hicham Benyebdri's peers at other companies are Alexander Korringa, Assil Bernossi, Ekrem Celebi, Robbert-Jan Meinardi, Steven Visser, and Daphne Laan. and Olivia Harvey. Hicham Benyebdri's peers at other companies are Alexander Korringa, Assil Bernossi, Ekrem Celebi, Robbert-Jan Meinardi, Steven Visser, and Daphne Laan. and Olivia Harvey.