
Hicham Benyebdri Email and Phone Number
Hicham Benyebdri's Contact Details
Hicham Benyebdri work email
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Hicham Benyebdri's Current Company Details

Userguest
- Website:
- userguest.com
- Employees:
- 12
Hicham Benyebdri Work Experience Details
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FounderUserguest May 2019 - PresentUserguest is a smart notifications tool that helps hotels increase their revenue online by converting more users into guests. It uses artificial intelligence to display customized notifications to each user to convince them to complete the booking process.
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Managing Director, Co-FounderSwell Hotel Marketing Dec 2015 - May 2019Managing Director • Head of operations • Account management and client servicing• Lead on automation processes • Head of campaign management teams
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Partner Marketing ManagerExpedia Jul 2012 - Dec 2015London, United KingdomResponsible for customer acquisition through META partner websites. In charge of the day-to-day maintenance of European (FIGS) pay-per-click/Display campaigns on strategic travel partner website (Tripadvisor – world’s largest travel website)Provide analytical support to the Partner Marketing team in campaigns management to ensure the company meets the traffic acquisition and shopper conversion goals. Ingest reports from tracking providers, (e.g. Omniture, Google Analytics) and internal… Show more Responsible for customer acquisition through META partner websites. In charge of the day-to-day maintenance of European (FIGS) pay-per-click/Display campaigns on strategic travel partner website (Tripadvisor – world’s largest travel website)Provide analytical support to the Partner Marketing team in campaigns management to ensure the company meets the traffic acquisition and shopper conversion goals. Ingest reports from tracking providers, (e.g. Omniture, Google Analytics) and internal dashboards and databases (Tableau and Business Objects, Hive - SQL) to draw insights on the regional and global marketing behaviours, looking at channels, customers, hotels, destinations and site landing pages. Create bidding algorithms (Advanced Excel user) to help drive successful campaigns, generating revenue and profit on partner digital advertisement platform – resulted in increased conversion rates.Collaborated with the Meta Search Solutions team to build bidding technology platform that fully automated bidding efforts - Work closely with Data scientist and operation solutions teams to set up A/B testing methodology – testing new algorithms, new data ingestion processes and reports to test performance in a structured way. Show less
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Paid Media AnalystGreenlight Dec 2011 - Dec 2012London, United KingdomOwned, developed and managed all aspects of the paid search campaigns for key clients including strategy, planning and managing activities across multiple search engines on an ongoing basis. Produced reports,studies and presentations to clients on a monthly basis.Made data-driven recommendations for landing page and site copy that increased conversions and decreased spendMaximized synergies between paid and natural search campaigns – Worked closely with SEO counter… Show more Owned, developed and managed all aspects of the paid search campaigns for key clients including strategy, planning and managing activities across multiple search engines on an ongoing basis. Produced reports,studies and presentations to clients on a monthly basis.Made data-driven recommendations for landing page and site copy that increased conversions and decreased spendMaximized synergies between paid and natural search campaigns – Worked closely with SEO counter parts.Continuously researched and analysed new market trends and search opportunities to expand campaigns. Published executive summaries of search reports, test results, and strategic insights. Analysed data to further optimise and develop campaigns. A/B Tests - analysed results from tests and recommended campaign changes and updates. Participated on sales pitches to acquire new clients and to cross-sell additional advertisement services to existing clients ( RTB and paid search). Show less
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Search Executive Worldwide - Central TeamMindshare Mar 2011 - Jan 2012London, United KingdomSEM skills and daily tasks : Account management:Involved in planning and managing multiple high profile search accounts primarily focusing on PPC. Managing strategy implementat across various global markets on behalf of central clients (LBS,Land Rover,BP, Volvo, Castrol, Castrol Edge and Zurich).ExecutionManaged and executed multiple campaigns all achieving great results and exceeding client’s expectations.Handling account structure and creation, trafficking, tracking… Show more SEM skills and daily tasks : Account management:Involved in planning and managing multiple high profile search accounts primarily focusing on PPC. Managing strategy implementat across various global markets on behalf of central clients (LBS,Land Rover,BP, Volvo, Castrol, Castrol Edge and Zurich).ExecutionManaged and executed multiple campaigns all achieving great results and exceeding client’s expectations.Handling account structure and creation, trafficking, tracking, translations (French and Spanish) and day-to-day optimisation.(LBS, BP and Castrol)Media Planning:Worked on different budgets estimations, for clients pitching purposes, in various areas (Display, Search and placements) at international level. Assisted on many projects, setting up budgets required to meet client’s needs.Search Audits:Worked on different search audits, assessing search marketing campaigns based on Search Engine Marketing best practices. Presenting findings and recommendations to clients (ADT, Zurich, BP, Unilever and Kraft).Coordination:Liaise, built and maintain strong relationship with markets, clients, media owners and vendors. Supervise search strategy implementation, tracking resources and budget spend globally from the central office (Land Rover/BP/Volvo).Monitoring:Monitor local markets search campaigns, recommend best practices to improve performance. Recommend next steps to ensure global strategy is implemented and search activity is as efficient as possible.Data analysis:Produce monthly and weekly reports for multiple clients (BP, LBS, Castrol, Zurich Insurance). Highlighting key metrics, drawing useful insights, learnings and recommendations for the client account.Google Adwords Qualified user. Show less
Hicham Benyebdri Education Details
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London South Bank UniversityInternational Marketing
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Uqam | Université Du Québec À MontréalBusiness And Administration
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Start your free trialFrequently Asked Questions about Hicham Benyebdri
What company does Hicham Benyebdri work for?
Hicham Benyebdri works for Userguest
What is Hicham Benyebdri's role in his/her workplace?
Hicham Benyebdri's role in his/her workplace is Userguest (We Are Hiring) - Founder Of The World'S Most Exciting Hotel Website Revenue Booster 🚀.
What is Hicham Benyebdri's email address?
Hicham Benyebdri's email address is hi****@****est.com
What schools did Hicham Benyebdri attend?
Hicham Benyebdri attended London South Bank University, and Uqam | Université Du Québec À Montréal .
What is Hicham Benyebdri's role in his/her workplace?
Hicham Benyebdri has skills like Digital Marketing, Ppc, Google Analytics, Sem, Search Advertising, Online Marketing, Digital Media, Campaign Management, Mobile Advertising, Google Adwords, Marketing, Affiliate Marketing, Web Analytics, Seo, Online Advertising, Strategy, Digital Strategy, Advertising, Mobile Marketing, Omniture, Tableau, and E Commerce.
Who are Hicham Benyebdri's colleagues?
Hicham Benyebdri's colleagues are Mohammad Pakivand, Vanessa Velarde Chacin, Savina Karaivanova, Julline Lau, Ahmed Chami, and Emanuele Manconi. and Nicole Varela.
Who are the industry peers of Hicham Benyebdri at other companies?
Hicham Benyebdri's peers at other companies are Alexander Korringa, Assil Bernossi, Ekrem Celebi, Robbert-Jan Meinardi, Steven Visser, and Daphne Laan. and Olivia Harvey. Hicham Benyebdri's peers at other companies are Alexander Korringa, Assil Bernossi, Ekrem Celebi, Robbert-Jan Meinardi, Steven Visser, and Daphne Laan. and Olivia Harvey.