Technical writing/ information design specialist focusing on needs of the target audience.Whether I'm writing marketing copy for business executives, communicating product specifications/procedures to technical users, or promoting a large international organisation to general public, I rely on same key concepts: meaningful and impressive information design.I start by applying the UX research methodologies to learn about my target audience and understand its needs and aspirations. Then, once the pain points are identified, I help solve the problems by crafting and delivering the message through the right communication channel. My expertise includes technical documentation in DITA XML, RESTful APIs, eLearning and training.