* Utilize the agency's various departments including creative, strategy, copy writing and art studio to create effective advertising campaigns for clients * Involved in all the conception optimization and execution of strategic plans & campaigns for brand group * Handled the Dalda Cooking Oil re-launch including TVC shoot, OOH designing & Dalda Cook Book Platinum Edition * Have an extensive TVC production experience * Worked with the best TVC directors both local and international and came up with memorable communication * Attended various strategic planning workshops and brainstorming sessions on major brands * Have a thorough experience of negotiation with third parties, procuring the best costs for the clients * Conducted quantitative and qualitative research for cooking oil and aided Marketing team in strategy * development and deployment * Worked on major pitches along with the planning departments and procured significant new business

* Involved in the planning of strategy development of 360 degree promotional campaigns for various Brands. * Responsible for business development involving acquisition & conversion of new clients.

* Hyeworth * Brand Activation & Events / Digital 2011 * Aug 2012 The largest Brand Activation / Event Management Company

* Support the Complex Marketing Director with strategic planning and execution of 360-degree Marketing campaigns for the complex * Guide and manage the Marketing team to ensure the highest standards are maintained concerning their domain (PR, Partnerships, E-Commerce, Social Media, Digital, Graphic Designing, F&B Marketing) * Work closely with the Marketing agencies including digital, creative and international media partners * Head campaign based photoshoots for the complex with the production team * Work closely with DTCM for press / media trips and host International media at Al Habtoor City Hotel Collection against International exposure * Utilize media connections to create more leads and host events generating additional revenue * Attend weekly revenue meetings with the Owners and share the action plan for Marketing highlighting the retail segment including OTAs Show less