• Oversaw strategy, operations, and leadership of a 100+ employee organization, working closely with the 30-member product department.• Reinforced Bokadirekt’s position as Sweden’s leading health and beauty booking platform, serving over 13,000 clients.• Focused on scaling the business, streamlining operations, and ensuring sustained growth during a critical transition period.

• Led product development efforts at Bokadirekt, including the launch of a payments platform and new marketing tools for customers.• Contributed to doubling company revenue through these and other strategic initiatives.• Gained extensive experience in product management and strategic planning.

• Modernized leadership and product development processes, implementing modern methodologies for scalability.• Successful launch of a new SaaS platform, boosting sales and enhancing market competitiveness.• Played a key role in the merger with Bokadirekt, establishing a market leader in the health and beauty sector.

• Co-founded and led Virtusize, a fashion tech company revolutionizing online shopping with virtual fitting solutions to enhance customer satisfaction.• Built a top-performing team and expanded Virtusize's reach to major global retailers, establishing offices in key cities worldwide.• Successfully secured funding and drove growth, culminating in an acquisition by a consortium led by Yahoo.