Sales and sales team managent

 Revenue generation, sales growth and profitability in Higher Academics segment in Orissa.  Leading a team of sales reps (2 nos) following product-wise, account-wise, territory-wise action plans with periodic review and establishment of individual accountability for meeting targets.  Managing dealers’ network with a strategic focus on trade push and maximization of market reach, strategic promotions at high revenue bearing Institutions.  Strategic business development through corporate tie-ups and from various government funded projects undertaken for upliftment of education.  Achievements: Instrumental in closing a World Bank funded deal worth 3 crores in 2005, MEENA Project, successfully launched seven new titles for the regional market resulted in significant sales growth and market share enhancement, actively involved in Macmillan’s Regional Publishing Programme.  Award: Awarded as the Best Performer in Sales by the M.D., 2001, selected in Macmillan International Creative Sales Team.

Planning and implementing promotional strategies at the trade and institution level,team management,achieving sales and profitabilty targets

*  Managing and developing business operations in School Books, Academic & General Books, accountable for sustainable and profitable growth, leading a team of four people for meeting the ROI through Trade and Institution level promotions, reporting to GM-Sales. *  Spearheaded the Collins Dictionary business in East, a joint venture with RSPL, PAN India. *  Development and management of distribution channel encompassing all India distributors, wholesalers and retailers (including online retailers). *  Ensuring visibility of new arrivals in modern retail formats (Oxford, Landmark, Crossword, and Reliance etc.).Strategic display for impulse buying products. Organising product workshops/panel discussions/product reviews. *  Managing book launching/panel discussions/seminars/strategic displays to generate awareness/demand pull. *  Developing new products to cash in on regional markets by identifying need gaps and demand analysis.