* Managed 1.2 million cases calling on the single largest beer distributor in the US. * Responsible for all business & budget planning including communication and execution of all sales & marketing programs. * Responsible for training and development of (6) reports * Successful track record on innovation launches and over delivering on distribution goals. * Worked cross functionally to support distributor merger, created plans to ensure smooth transition * Winner of Diageo's national Distributor Manager of the Year award for F16 * Winner of Diageo Golden Bar for Smirnoff F16 * Winner of Diageo Golden Bar for Guinness F17

* Managed 400,000 ce’s, calling on 5 distributors in three states, responsible for developing, communicating, and executing all sales and marketing programs. * Established a track record over delivering on innovation launches * Worked closely with distributors on inventory management to ensure DSI levels are to standard * Managed distributor leadership team by providing clear goals and expectations to ensure execution against Company priorities and standards * Winner of Diageo National Golden Bar for Quality in F13 Show less

* Gained experience forecasting, developing price structures, incentives and budget tracking * Conducted quality staff trainings/presentations in top key on premise accounts * Implemented sales incentives to drive focus on creative displays - achieving 80% display conversion in top volume ‘A’ accounts during SPD Key Holiday selling period. * Increased display standards within distributor, winning 3 Diageo National Off Premise Display awards. * Increased share of mind strengthened relationships with key principles and key wholesaler personnel Show less

* Gained valuable experience in change management by implementing a new global sales platform ‘EDGE’ * Launching, training and driving execution of state-of-the-art image recognition software and advanced analytics sales tools into the Diageo distributor network * Responsible for delivering all execution KPI’s: 300 Perfect Outlets, 20k POD’s, 1.1k Displays, 10k Shelf Placements / Facings, 250 menus, and all innovation targets * South Carolina ranked #1 in execution performance for F19 Show less

* Responsible for delivering $29M in dNSV * Developed sales strategies, maintained budgets/sales forecasts, and managed overall execution * Managed KPI’s: phasing-depletions, distribution, visibility, and innovation * 1 in division on retail POD’s performance and #2 on retail Big Bets in F18 * Collaborated w/ cross-functional teams to develop / align on new price structures during state tax increase. * Developed selling tools to ensure shelf price held at retail on key investment brands post state tax increase. * Increased display and menu execution through training and streamlined communication. * Consistently delivered on innovation targets * Winner of Divisional Golden Bar Don Julio F18

* Responsible for delivering $60M NSV * Created, implemented strategy & tactical plan in collaboration with Breakthru distributor in South Carolina. * Constructed pricing, sales and marketing tactics that achieved brand sales growth and equity building objectives. * Over-delivered on innovation targets * Fostered and developed relationships with key personnel inside the distributor and retail network. * Instrumental in developing and implementing Gap Close measures to deliver F18 plan. * 1st market in the Breakthru Division to deliver 100% on MC Perfect Store initiative. * Winner of National Golden Bar for Distributor of the Year F18 * Winner of Divisional Golden Bar Multicultural F18

* Increased total territory sales +300% during my 7 years in role * Focused on distribution and rate of sale drivers * Built consistent strong market trends, driving off premise territory sales in 2007 +15% * Increased sales by monitoring and filling distribution voids, increase shelf presence, merchandizing, in-store displays and promotional events for all priority brands. * Worked hands-on with display companies to help secure prime locations and optimize size of displays. * Consulted retailers with price suggestions and shelf management in order to maximize sales and product visibility. * Consistently meeting or exceeding sales goals on innovation and priority brands.