* Manage day-to-day editorial operations of New York Theatre Guide, a trusted site under the TodayTix Group portfolio for theatrical news, reviews, interviews, tickets, and NYC tourism/theatregoing tips* Write 10+ weekly content pieces including news, reviews, interviews, guides, actor profiles, and informational copy about all Broadway and major Off-Broadway shows* Manage a team of 15+ freelancers, assigning pitches, editing submissions, and processing invoices and other documentation* Work with SEO manager to ensure alignment with current search trends and making content improvements to improve search rankings* Support ticketing sales and partnerships team, with NYTG’s traffic and purchases growing from 50-100% YoY attributed in part to content* Analyze search, conversion, and site traffic data and present a monthly business report with strategic insights into site performance and success of various content campaigns* Oversee the launch and growth of NYTG’s first-ever Instagram and TikTok accounts, creating engaging static posts and videos* Attend 25+ yearly press events to capture social and editorial content* Onboarded 10+ freelancers and 4+ full-time staffers as needed, and created the editorial team’s first-ever onboarding infrastructure with all documents, training videos, and necessary software information linked in one centralized resource* Assist staff of our sister site, London Theatre, with editorial operations as needed, broadening my knowledge of the global theatrical landscape

• Write reviews and critiques of shows within the New York City area, published on an international online forum• Analyze theatrical works in genres including drama, comedy, musicals and Shakespeare• Edit writing by fellow reviewers for content and correct grammatical style• Connect and network with other writers to learn about new shows and issues in the theatre industry

• Edited and fact-checked writing by college students nationwide for clarity, correct AP style, and SEO by choosing optimal keywords and internal and external links• Provided weekly personalized feedback to writers and received monthly feedback from the editor-in-chief on my editing• Published articles in the WordPress content management system for a readership of approx. 400,000 monthly viewers

• Researched and implemented new site features and improvements, including plugins, search engine optimization and creative visual layouts for stories, which have driven a 177% increase in users and 226% increase in pageviews compared to March 2020 and prior, as well as garnered The Observer a 2020 ACP Online Pacemaker Award• Scheduled and executed the daily publishing of articles on The Observer's WordPress website and Apple News• Monitored analytics using Google Analytics and WordPress, and brainstorm and enact strategies to increase engagement• Oversaw all internal operations as part of the management team with the editor-in-chief and managing editor• Edited writing and multimedia pieces by fellow students for content, clarity and correct AP style

• Oversee the assignment, coverage and development of articles in the Arts & Culture section of Fordham’s student publication• Created and edited The Observer’s first weekly digital newsletter in ~10 years via Mailchimp for an audience of 800+ subscribers• Publish biweekly articles concerning cultural and arts events and developments in the New York City area• Edit writing by fellow students for content and correct grammatical style, overseeing distribution to 2000+ readers• Attend meetings to discuss issues and topics relevant to readers and brainstorm new ideas for engagement

• Wrote up press releases about Backstage’s virtual industry events including contests, workshops, and panel discussions• Transcribed interviews and devised a new method to process them quickly without sacrificing accuracy, improving efficiency• Interviewed industry professionals including actors, casting directors and DPs and wrote feature stories on them, regularly corresponding by phone and email with them and with PR representatives• Researched new strategies for content promotion on social media

• Wrote stories focused on New York’s theater industry, including short-form breaking coverage and long-form features for Broadway Brands' online news outlet, Broadway News• Interviewed top theater professionals including company managers, press agents, producers and playwrights• Researched industry topics for evergreen site content, including search engine data for Broadway shows, elements of a theatrical publicity campaign, the evolution of Broadway ticket prices, out-of-town tryouts and their alternatives, and more• Proofread, fact-checked and copy-edited others’ writing• Published articles in the WordPress content management system

• Interviewed business leaders from around the world and composed feature stories about them• Proofread and copy-edited others’ writing• Worked in the Wordpress content management system and helped build a new website for the magazine• Attended trade shows, fashion expositions, and business seminars to network with companies and leaders in lifestyle

• Composed 1-2 articles per semester for student-run online publication• Wrote about relevant topics including the inclusion of males in the beauty industry and prominent beauty company leaders• Collaborated with writers to research recent developments in the beauty industry

• Covered a beat: council meetings in one of the largest towns served by the paper• Composed weekly feature stories on local events of interest alongside veteran reporters• Utilized computer software to process approximately 50 press releases and 1-2 news stories per week• Reviewed others’ work to maintain cohesive content, style/flow and correct grammatical style• Trained and on-boarded four incoming employees; reviewed policies, procedures and schedules