Lead internal communication strategy at three Dignity Health facilities/hospitals in the Greater Sacramento Service Area (Mercy Hospital of Folsom, Mercy San Juan Medical Center and Woodland Memorial Hospital) in support of the organization’s goals, objectives and reputation; including employee and physician communications, executive messaging, change communications, and crisis communications. Provide strategic communications guidance to hospital Presidents and their senior leadership team; provide recommendations, strategy support and execution of communication initiatives designed for internal audiences.Manage content development and design of facility weekly employee newsletters and Huddle Notes – creating three issues to meet the unique needs of each facility and their leadership teams.Support facility PR and media relations plan in collaboration with the external communications team – including press releases, media alerts, fact sheets and social media updates.Support designing graphics for general facility collateral, facility posters/signage, both internal and external; manage print vendors to ensure proper detail of design concepts, including outlining the production process and installation.Continue to lead transition at the facility specific level of the organization’s branding and reputation strategies by designing and producing compliant internal marketing collateral and facility-specific signage.

Led internal and external communication strategy at Woodland Memorial Hospital in support of the organization’s goals, objectives and reputation; including employee and physician communications, executive messaging, change communications, and crisis communications. Provided strategic communications guidance to President and senior leadership team; provided recommendations, strategy support and execution of communication initiatives designed for internal and external audiences.Managed content development and design of weekly employee newsletters, Huddle Notes, quarterly medical staff newsletter and monthly leadership update newsletters.Led employee engagement activities; including event concept, planning and execution.Managed and executed facility PR and media relations plan – including press releases, media alerts, fact sheets and social media updates.Designed graphics for general facility collateral, facility posters/signage, both internal and external; managed print vendors to ensure proper detail of design concepts, including outlining the production process and installation.Led transition at facility of the organization’s branding and reputation strategies by designing and producing compliant internal marketing collateral and facility-specific signage.

Developed and implemented strategic marketing/communications plans for facility programs and service lines – for both Woodland Memorial Hospital and Woodland Clinic.Developed and designed internal and external communications materials for facility; including standard collateral, service line brochures, fact sheets, facility maps and direct mail pieces. This included employee and patient communication/education pieces. Content development, maintenance and design of facility web site; both Woodland Healthcare and Woodland Clinic.Managed new physician marketing outreach program and physician referral program.Facility lead for the transition from Catholic Healthcare West to Dignity Health; included the redesign and update more than 200 marketing/communications pieces.Assisted Marketing/Communications Manager and service area Media Specialist with local PR story generation, implementation and follow-up.Coordinated and provided support for community relations events and sponsorships.Worked collaboratively with service area marketing during Open Enrollment; including execution of direct mail, digital, outdoor and print advertising in local market.