* Developed and coded emails for all 4 A&F brands * Provided design standards on slicing and naming conventions for all marketing emails * Assisted in all email initiatives from start to finish, including design, coding, and Quality Assurance * Created new process for image hosting, including sub versioning for quicker turnaround * Implemented first email analytics program for all 4 brands

* Migrated company to a new email service provider and documented requirements; Responsible for Testing and Quality Assurance * Oversaw operational email template, including the creation and maintenance of over 800 emails * Owned the planning, development, and execution of all four brands’ email calendars, including Quality Assurance, segmentation sign off, and art review of over 2000 email campaigns, a 65% increase from 2011 * Launched A&F’s first real-time Welcome promotional email campaign * Built a multi-wave Welcome Series campaign with dynamic content based on different sources * Integrated Adobe Omniture analytics into marketing email sends and launched View-Based trigger mailings * Led the team in launching Europe and UK sites, which included the translation and addition of over 100 mailings * Executed and analyzed numerous tests, including subject lines, segmentation, promotions, gender, and creative

* Owned HTML coding of daily marketing emails, ensuring the rendering of images across all email clients * Implemented unique promo codes into email programs * Assisted in the successful transition of email service providers * Introduced barcodes in emails and successfully launched the company’s redesigned e-gift card program * Built a dynamic email footer, allowing A&F to use the same templates while still meeting the unique legal requirements of many countries * Increased email marketing output 167% in Q4 alone * Rolled out a digital bounce back program for DTC purchasers * Was the subject matter expert on all email HTML questions

* Provided hardware, software, and application support * Created documentation with step-by-step instructions for numerous technical tasks * Responded to and reviewed hundreds of tickets daily in a timely manner

* Direct oversight of email and digital direct marketing efforts spanning acquisition, retention and lifecycle marketing efforts * Business transformation and vendor management experience across ecommerce and brand marketing activities * Product and merchandising support that drives conversion and revenue per visit through improved relevance, personalization, and experience optimization * Deep Search Engine Optimization, site architecture, and experience design expertise * Mobile development inclusive of email and push messaging for consumer applications on iPhone, Android, and mobile web

Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under our Abercrombie & Fitch, abercrombie kids and Hollister Co. brands. At the end of the fiscal year, we operated 754 stores in the United States and 178 stores across Canada, Europe, Asia and the Middle East. The Company also operates e-commerce websites at www.Abercrombie.com, www.abercrombiekids.com and www.HollisterCo.com.

* Own the 3rd party vendor relationships for the company’s operational emails service provider * Launched E-Receipts program across multiple brands, increasing email capture rate and customer identification * Implemented real-time personalization and cart abandonment programs * Lead the Customer Marketing Team in all technical and email subject matters * Launched first CRM Club Birthday program: developing targeted campaigns and offers based on customer segments * Owned the Order Management System transition: successfully transferring over 800 email templates