Fernando Cruz

Fernando Cruz Email and Phone Number

Business General Mgmt. | Commercial Mgmt. | Technical Sales | B2B-B2C | Capital Goods & Services | New Business Development | Esg | Crm | Kpi | Mgmt. Of Projects, People And Distributors’ Network

Fernando Cruz's Contact Details

Fernando Cruz personal email

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Fernando Cruz phone numbers

Fernando Cruz's Current Company Details

Business General Mgmt. | Commercial Mgmt. | Technical Sales | B2B-B2C | Capital Goods & Services | New Business Development | Esg | Crm | Kpi | Mgmt. Of Projects, People And Distributors’ Network

Fernando Cruz Work Experience Details

  • Central & South Americas, Sales Director - Big Trucks
    Hyster-Yale Group Aug 2013 - Feb 2023
    São Paulo E Região, Brasil
    Head of Sales, responsible for marketing and demand management, orders fulfillment, sales and strategic planning of retail and rental, cost & pricing analysis, dealer’s administration, business plan implementation, market size evaluation, segmentation and penetration strategies, market share growth and business profitability.
  • General Manager - M&R
    Apm Terminals - Crane & Engineering Services Ltd Oct 2012 - Jul 2013
    Itajaí E Região, Brasil
    Responsible to set up CES Brasil company and for the prospection and development of all its business.Grow the commercial opportunities for CES Brasil while continuing to drive operational excellence.Manage and direct the company towards its primary objectives, based on profit and return on capital, growth projections and development of new business and expansion of scope of activities.Develop and transfer to the local business, world-class M&R operations, engineering & technical capabilities, competences & expertise.Develop and follow appropriate Corporate Governance system by which the company is directed, administered and controlled, which should be in line with principles from CES Finance and APMT local and Global Finance.
  • Managing Director / Country Manager
    Cargotec Brazil 2004 - 2012
    Guarujá / São Paulo
    • Responsible for all businesses of the Kalmar division in Brazil, Chile, Peru and Ecuador, member of the world leadership team, reporting to the Chairman of the Board and SVP of the Americas Region, controlling three operational units in Brazil and the authorized distributor’s network. • Defined the guidelines of the short, medium and long term strategic planning, transmitting them to the Officers, for their practical implementation, aiming at ensuring the achievement of the stipulated financial results.• Represented Kalmar before the society and legal, social, business and governmental agencies, protecting the interests of the organization and caring for its image.• Assured the organizational vitality by capturing, retaining and developing talents, aiming at ensuring the growth of the organization and the desired cultural change.
  • Sales & Services Manager
    Cargotec Brazil 1999 - 2003
    Mogi Das Cruzes / São Paulo
    • Prospected and identified business opportunities, aiming at further partnerships, surveying, analyzing and suggesting investments to the Shareholders.• Approved and ensured compliance with the company’s budget, periodically following the reports in order to keep the control, perform analyses and suggest actions, aiming at achieving the established targets for the region.• Executed follow up to the sales actions and results, monitoring the performance indicators and identifying new business opportunities, aiming at ensuring the market share and achieving the income and profitability targets.
  • Product Support Manager
    Cargotec Brazil 1995 - 1998
    Mogi Das Cruzes / São Paulo
    • Followed the changes in the national and international competitors markets regarding strategies, technological innovations and development of new products, aiming at ensuring the maintenance of Kalmar’s competitiveness.• Ensured that the HR area developed and implemented actions and programs to promote the attraction, retention, productivity and qualification of the company’s human resources.
  • Processes & Industrial Development Engineer
    Valtra 1990 - 1994
    Mogi Das Cruzes / São Paulo
    Responsável por elaborar e executar projetos de estudos e pesquisas das atividades de produção, estudos de formas de aproveitamento de mão-de-obra, máquinas e equipamentos, para melhorar o processo industrial, propondo alterações em processos, métodos, equipamentos e dispositivos, correções nos tempos de fabricação e componentes dos produtos, desenvolvendo novos processos de fabricação, visando o aumento da qualidade do produto, a redução de perdas e maior produtividade.
  • Mechanical Technician
    Mitutoyo 1985 - 1989
    Suzano / São Paulo
    Responsável por assessorar tecnicamente o recebimento dos equipamentos mecânicos, conferindo as especificações, além de auxiliar na elaboração e execução técnica de projetos de equipamentos e instalações mecânicas.

Fernando Cruz Education Details

  • Epusp - Fundação Vanzolini
    Business Administration And Management, General
  • Ubc - Universidade Braz Cubas
    Mechanical Engineering
  • Faculdade De Engenharia Industrial
    Mechanical Engineering
  • E.T.E. Getúlio Vargas
    Technology
  • Escola Pro-Tec Centro De Tecnologia
    Projects
  • Escola Pro-Tec Centro De Tecnologia
    Projects

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Frequently Asked Questions about Fernando Cruz

What is Fernando Cruz's role in his/her workplace?

Fernando Cruz's role in his/her workplace is Business General Mgmt. | Commercial Mgmt. | Technical Sales | B2B-B2C | Capital Goods & Services | New Business Development | Esg | Crm | Kpi | Mgmt. Of Projects, People And Distributors’ Network.

What is Fernando Cruz's email address?

Fernando Cruz's email address is fe****@****ale.com

What is Fernando Cruz's direct phone number?

Fernando Cruz's direct phone number is +125392*****

What schools did Fernando Cruz attend?

Fernando Cruz attended Epusp - Fundação Vanzolini, Ubc - Universidade Braz Cubas, Faculdade De Engenharia Industrial, E.t.e. Getúlio Vargas, Escola Pro-Tec Centro De Tecnologia, and Escola Pro-Tec Centro De Tecnologia .

What is Fernando Cruz's role in his/her workplace?

Fernando Cruz has skills like Customer Relations, Product Development, Customer Service, Team Building, Business Management, Contract Negotiation, Forecasting, Inventory Management, Key Account Management, Logistics, Change Management, New Business Development, Organizational Development, Operations Management, Purchasing, Quality Assurance, Problem Solving, Team Leadership, Sales Management, Desenvolvimento De Produtos, Compras, Cadeia De Fornecedores, Management, Supply Chain, Business Strategy, Negotiation, Supply Chain Management, Atendimento Ao Cliente, and Logistics Management.

Who are the industry peers of Fernando Cruz at other companies?

Fernando Cruz's peers at other companies are Tiago Bedani, Fernando Albuquerque, Mauro Luna, Rodrigo Luís Caniver Pinto, Manoel Romero Junior, and Alex Zimmaro. and Douglas De Souza. Fernando Cruz's peers at other companies are Tiago Bedani, Fernando Albuquerque, Mauro Luna, Rodrigo Luís Caniver Pinto, Manoel Romero Junior, and Alex Zimmaro. and Douglas De Souza.